David A. McInnis, a news marketing pioneer and author, today announced the release of News Marketing: The 28-Day System for AI Visibility Through Press Releases, a new book designed to help businesses, marketers, and PR professionals navigate the shifting landscape of AI-powered information discovery. As platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot, and Gemini increasingly influence how people find information online, organizations face the challenge of ensuring their content appears in AI-generated answers.
The book introduces concepts such as AI visibility, retrieval assets, entity authority, knowledge graphs, schema markup, and the role of news-driven content in digital discoverability. It outlines a repeatable 28-day publishing system to create structured, discoverable content that supports visibility across traditional search engines and emerging AI retrieval systems. McInnis emphasizes that many organizations still rely on strategies from an earlier internet era, and this book provides a framework for adapting to changes driven by AI.
Topics covered include how AI systems retrieve and evaluate information, the differences between AI training, grounding, and retrieval, entity authority and knowledge graphs, schema markup and structured data best practices, and the 28-Day Rule for maintaining newsworthiness. The book is available in paperback and Kindle editions on Amazon.
Additionally, purchasers gain free access to the AI ChunkTool, a web application that lets writers see how AI retrieval systems chunk their text. It analyzes pasted text, maps chunking strategies, and verifies that key claims survive intact within a single chunk. For more information or a complimentary digital edition, visit News Marketing Book.
The implications for readers and the broader industry are significant. As AI-generated answers become a primary way consumers access information, businesses that fail to optimize for AI visibility risk being overlooked. This book offers a practical, systematic approach to maintaining a digital footprint that AI systems can reliably surface, potentially giving early adopters a competitive edge. For marketers and PR professionals, adopting the 28-day discipline could transform how they approach content creation and distribution, ensuring their brands remain findable in an AI-driven information ecosystem.
