Business strategist and Korea expert Don Southerton has released a new book titled Korean Business: Challenges and Solutions-- 25 Workplace Hints for 2025. The publication offers practical guidance for professionals navigating the complexities of Korean business culture, drawing from Southerton's more than twenty years of consulting experience with leading Korean and international brands.
The book provides 25 refined and tested tips designed to help executives, managers, and professionals succeed in Korea-facing roles and build stronger cross-cultural partnerships with Korean teams and leaders. Southerton emphasizes that as Korea's global influence continues to grow, success in this market requires both cultural fluency and strategic know-how. The author describes the book as a clear, practical roadmap for building effective, lasting relationships in Korean business environments.
The guide covers key topics relevant to professionals leading Korea-focused companies, collaborating with Korean partners, or entering the Korean market. Each tip is designed to be actionable and immediately applicable to real-world business scenarios. The book is available in multiple formats, including Kindle, hardcover, and paperback editions through Amazon.
This publication addresses the critical need for cross-cultural business competence as global markets become increasingly interconnected. Professionals working with Korean companies or in Korea-facing roles will find the practical insights particularly valuable for navigating cultural nuances and building successful partnerships. The timing of this release coincides with Korea's expanding global economic influence, making cultural understanding more essential than ever for international business success.
