New Jersey Law Firm Launches #EmployersThinkPink Initiative to Support Breast Cancer Screening

The personal injury law firm Davis, Saperstein & Salomon, P.C. has launched the #EmployersThinkPink initiative, a corporate responsibility program encouraging employers to provide paid time off for employees needing mammograms. The initiative, created in recognition of Breast Cancer Awareness Month, represents a tangible approach to supporting early detection efforts that can significantly impact breast cancer survival rates.

The program was inspired by the experience of longtime employee Annette, who was diagnosed with stage 2B Triple Negative Breast Cancer in 2009. Her journey through treatment at Hackensack Medical Center's Betty Torricelli Institute for Care ultimately led to remission, and she has remained cancer-free since. Partner Garry Salomon created the initiative to honor Annette's resilience and to prevent others from facing similar challenges by promoting earlier detection.

Annette's experience highlights a critical aspect of breast cancer prevention: the importance of regular screenings without delay. Had she not postponed her mammogram, medical professionals believe her cancer would likely have been detected at an earlier, more treatable stage. Since her recovery, Annette has actively participated in awareness efforts including the Making Strides event and continues to inspire others to prioritize their health through regular screenings.

The #EmployersThinkPink initiative aims to create a nationwide movement where businesses actively participate in breast cancer prevention. By providing paid time off specifically for mammograms, employers can remove significant barriers that often prevent employees from scheduling these crucial screenings. This approach represents a practical solution to a common challenge many working adults face when balancing health needs with professional responsibilities.

Davis, Saperstein & Salomon, P.C. encourages employers across all industries to join this life-saving movement. Businesses interested in participating can find more information and sign up at https://www.employersthinkpink.com. The initiative demonstrates how corporate policies can directly contribute to public health outcomes while supporting employee wellbeing.

This corporate-led health initiative represents a growing trend where businesses recognize their role in supporting preventive healthcare measures. By addressing practical obstacles to screening, such initiatives have the potential to significantly impact early detection rates, which medical experts consistently identify as crucial for improving breast cancer survival outcomes. The program's focus on paid time off specifically addresses one of the most common reasons people delay mammograms: concerns about taking time away from work.