A new online retailer, Everyday Finds 2Day, has launched with a straightforward proposition for budget-conscious households: honest deals on the everyday essentials families buy every week. Founded by Dr. Dennis O. Mims, a retired nuclear project manager and author, the store is open now at https://everydayfinds2day.com and carries more than 300 products across home, kitchen, cleaning, personal care, clothing, and pet care.
The store's importance lies in its pricing model at a time when consumers are feeling squeezed by the cost of basic goods. Each item is priced to give shoppers what the company describes as the best honest delivered price it can offer. Shipping is a flat $4.99 on every order, and orders of $70 or more ship free, a structure that could make small-basket shopping more predictable for families who cannot afford to buy in bulk.
Everyday Finds 2Day has also launched Everyday Rewards, a free loyalty program that pays shoppers back on every dollar. Members earn one point for every dollar spent, receive 100 welcome points upon joining, and can convert every 100 points into a dollar off a future order. Points never expire. For frequent buyers of household staples, such a program can function as a modest but recurring discount, and the absence of an expiration date removes the pressure to redeem within a set window.
Dr. Mims, who spent more than 30 years in nuclear project management across the Department of Energy, the National Nuclear Security Administration, commercial nuclear power, and the U.S. Navy, framed the venture in personal terms. "People are hurting: food, clothing, gas. And everyday price are too high. I want them to get absolute best deal on the whole entire Web," he said. He and his wife Necia raised twelve children, an experience that may inform his focus on household essentials. He also began preaching at nine years old.
Alongside the store, shoppers will find Dr. Mims's four books, A Life in Balance, Keeping Life in Balance, Living Life in Balance, and When Jesus Said, available in print and ebook editions. The combination of a retail operation and an author's catalog gives the site an unusual dual identity, but the core offer remains the store's 300-plus product lineup and its rewards program.
The announcement matters for readers because it adds another option in the competitive online retail market for everyday goods, where shipping fees and loyalty incentives often determine the final price a family pays. Whether Everyday Finds 2Day can deliver on its promise of honest pricing across a broad assortment will be tested by shoppers comparing delivered costs. For now, the store is live, the rewards program is free to join, and the flat shipping rate applies to every order.
