A new program called the Revenue Architecture Assessment aims to provide founder-led B2B companies with a clear, evidence-based growth analysis in just four weeks and for under $15,000, a fraction of the time and cost of traditional consulting engagements. Developed by Rich M. Smith Growth Studio, the program offers a structured, repeatable process that moves from discovery to recommendations, delivering findings suitable for board presentations and a 90-day implementation plan.
According to the announcement, the program addresses a common pain point for founders: working hard within a fundamentally broken revenue system. 'They don't have a growth problem. They need answers first, not a consultant or an agency,' said Rich Smith, founder of the Growth Studio, who brings more than 30 years of C-suite marketing leadership to the firm. Smith's track record includes helping grow loan production at Ditech Financial from zero to nearly $25 billion annualized and supporting nine-figure acquisitions at Jornaya and Advantage Behavioral Health.
The assessment follows a structured four-week schedule. Week one involves interviews with executive stakeholders, staff surveys, and document review. Week two focuses on analysis and synthesis of data. In week three, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team assessment, internal survey results, and detailed strategic recommendations with a 90-day implementation roadmap. The program concludes in week four with a live two-hour presentation of findings to the CEO and senior leadership team.
The program is positioned as more affordable and faster than traditional strategy consultations, which often charge between $25,000 and $75,000 and take more than 12 weeks. Unlike typical consulting engagements that end with a presentation, the Revenue Architecture Assessment is designed to be a standalone service, not an introductory phase of a fractional CMO or a showcase of methodologies. Smith emphasized that the program delivers superior results more quickly and at a lower price.
David Schneider, CEO of Cenlar FSB, praised Smith's previous work, noting that he 'took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification.' The Revenue Architecture Assessment is now available for founder-led B2B companies seeking to identify what is working, what needs improvement, and what actions to take over the next 90 days.
