Newsworthy.ai Launches NewsCrafters Platform to Bridge Paid PR and Earned Media Through Hybrid AI-Human Content Curation

Newsworthy.ai has launched NewsCrafters.com, a platform designed to bridge the gap between paid press release distribution and earned media by enabling users to curate existing news into unique, authoritative content. The platform uses a "human-in-the-middle" model where AI generates first drafts based on user-defined personas and tones, while human curators refine, personalize, and inject real expertise before publishing.

David McInnis, founder of Newsworthy.ai and PRWeb, explained the platform's purpose: "We created NewsCrafters to connect the paid world of press releases to the organic power of curated content. When you combine AI efficiency with human insight, the results are immediate." This hybrid approach aims to ensure credibility, alignment with Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines, and content authenticity that pure AI cannot deliver.

During a private beta, early adopters demonstrated significant results. One team curated 343 articles that generated nearly 14,500 page views with a workflow requiring approximately 15 minutes per day per user, producing 4-5 curated articles daily. These articles frequently earned high placements in search results, often appearing on Page 1 for targeted queries alongside major news outlets.

Justin McKenzie, host of The Building Texas Show and a beta participant, noted: "We've been able to leverage the AI to write in specific voices, and the results speak for themselves. Curating just four or five articles a day churns the flywheel of success and builds substantial brand exposure quickly."

NewsCrafters allows users to source content from more than a dozen press release newswires, giving access to hundreds of thousands of stories beyond the Newsworthy.ai network. By encouraging curators to stick to specific vertical topics, the platform helps users build topic authority and strengthen E-E-A-T signals. Mark M. Willaman, Co-founder of Newsworthy.ai, stated: "NewsCrafters fits perfectly into our mission at Newsworthy.ai—to turn every press release into a long-term content asset that drives discoverability, engagement, and brand authority."

The platform offers a free tier with one author persona and full access to curation tools, and a paid tier at $12 per month providing up to three author personas, auto-approval workflows for trusted curators, and coverage of AI API costs. An agency console is available for firms managing multiple clients, personas, and brand voices. McInnis emphasized the platform's accessibility: "This is about giving anyone—from startup founders to nonprofit leaders—the ability to extend their brand voice and influence industry conversations."

For more information, visit https://www.newscrafters.com.