Newsworthy.ai concluded 2025 with significant expansion of its AI-powered press release distribution platform, highlighting how artificial intelligence is reshaping how companies maintain visibility in fragmented digital environments. The company's year-end report reveals that press releases have evolved beyond traditional media announcements to become essential marketing tools that improve discoverability across search engines, AI systems, and emerging content platforms.
The platform distinguishes itself by using AI to transform each press release into multiple unique, context-aware formats rather than syndicating identical copies across generic websites. This approach addresses how people, search engines, and AI systems now discover information, improving visibility across search results, AI-powered answers, topical news sites, and new content surfaces. Releases distributed through Newsworthy.ai are structured to support E-E-A-T alignment and modern AI ingestion, increasing the likelihood that brand announcements are retrieved and cited by AI-driven search and answer engines.
Network expansion represented a major 2025 milestone, with Newsworthy.ai tripling its total distribution endpoints. Beyond general news websites throughout North America, the company expanded its network of proprietary and partner sites designed for niche and targeted distribution. This includes geographic-focused outlets covering key markets and topical networks spanning politics, nutrition, books, charities, AI and emerging technology, pharmaceuticals, and more. The company launched its proprietary In-Focus Network, a growing collection of topic-specific and vertical news websites featuring curated news and expert commentary available at https://newsworthy.ai.
Platform innovations introduced throughout 2025 included branded newsrooms, enhanced reporting with effective cost-per-click metrics, a redesigned dashboard, premium distribution options, and the launch of NewsCrafters.com. The company also launched the industry's first proprietary advertising network built specifically for press releases, enabling brands to further amplify visibility beyond traditional distribution models. These developments supported strong platform growth including an expanded customer base, increased release volume, and multilingual press release distribution for global reach.
David McInnis, founder of Newsworthy.ai and founder of PRWeb, stated that AI has fundamentally changed how news is discovered and consumed by both people and automated systems. He emphasized that most newswires continue operating with legacy models while Newsworthy.ai addresses problems like duplicate content, discoverability, and relevance that traditional approaches cannot solve. Mark M. Willaman, Co-founder of Newsworthy.ai, described 2025 as a defining year as the company leads the shift from traditional press release distribution to true news marketing through comprehensive AI application.
The company's approach focuses on building durable, retrievable signals that help brands earn visibility by aligning with how modern discovery platforms actually work, rather than promising instant inclusion in AI systems. As Newsworthy.ai prepares for 2026, it plans continued expansion of AI capabilities, proprietary networks, and measurement tools to maintain leadership in the evolving press release and news marketing landscape. The platform's ecosystem, including NewsRamp.com and Burstable.news, represents a new model for how news functions in an AI-driven world where consistent, well-structured press releases have become essential for maintaining brand credibility in AI-generated summaries and responses.
