NFL and American Heart Association Launch Super Bowl PLAY 60 Fitness Break to Promote Youth Physical Activity

The National Football League (NFL) and American Heart Association are partnering to deliver a synchronized 15-minute fitness broadcast to elementary school students nationwide, aiming to promote physical activity and healthy lifestyle habits.

The NFL PLAY 60 Fitness Break, scheduled for February 5 at 1 p.m. ET, will feature players from the New Orleans Saints, San Francisco 49ers, Kansas City Chiefs, and Philadelphia Eagles. The broadcast will help students understand the critical role of physical movement in supporting overall mental and physical wellness.

According to the American Heart Association, children should engage in a minimum of 60 minutes of moderate-to-vigorous physical activity daily. This recommendation aligns with the U.S. Department of Health and Human Services' 2018 Physical Activity Guidelines for Americans.

During the broadcast, the organizations will also announce 32 national grant winners of the NFL PLAY 60 Daily Movement Moment Challenge. Each winner will receive a $1,000 grant to purchase physical activity equipment for their school.

Nancy Brown, CEO of the American Heart Association, emphasized the importance of inspiring children to develop lifelong health and wellness habits. The broadcast aims to demonstrate how physical activity can improve sleep, cognitive function, and overall quality of life.

This initiative is part of a long-standing partnership between the NFL and American Heart Association, which began in 2006 to motivate children to be physically active. The program has been instrumental in promoting health awareness and encouraging movement among youth.