NFL PLAY 60 and Kids Heart Challenge Expand Partnership to Boost Student Physical Activity and Mental Wellness
TL;DR
Students completing Hands-Only CPR training can win Super Bowl tickets and schools may receive $10,000 fitness equipment grants through NFL PLAY 60.
The NFL and American Heart Association integrate physical activity guidelines, CPR training, and grant programs to support 60 minutes of daily movement for students.
This initiative promotes physical and mental wellness in youth, fostering healthier communities and reducing long-term health risks through active lifestyles.
NFL players and mascots lead fun exercise videos, while families can learn CPR together for a chance to attend the Super Bowl.
Found this article helpful?
Share it with your network and spread the knowledge!
The American Heart Association and National Football League are expanding their NFL PLAY 60 physical activity and mental wellness program through a strengthened partnership with the Association's Kids Heart Challenge and American Heart Challenge school programs. This collaboration, now in its 19th season, aims to help students become more active and manage stress better, supported by evidence that physically active students learn more effectively, focus better, think more clearly, and handle stress more calmly.
New this year is the NFL PLAY 60 Family Challenge, encouraging families to engage in physical activities together at home, combining quality time with wellness priorities. Additionally, as part of Kids Heart Challenge, students and families will learn Hands-Only CPR through the Finn's Mission learning module, featuring an introduction video by Damar Hamlin, cardiac arrest survivor and Buffalo Bills safety. Each student completing CPR instruction earns an entry for two tickets to Super Bowl LXI, with five individual winners and five schools receiving $10,000 fitness equipment makeovers.
The initiative also includes an expanded financial grants program for schools, focusing on physical activity, FLAG football, recess, and inclusive physical education. Applications for the $350,000 grant program, available year-round at heart.org/NFLPLAY60, aim to support educators in real time. Returning by popular demand is the NFL PLAY 60 Exercise Library, featuring two-to-three minute on-demand exercise videos from all 32 NFL teams, helpful for indoor activities during inclement weather or classroom breaks.
Nancy Brown, chief executive officer of the American Heart Association, emphasized that bringing together these legacy programs meets young people where they are, reinforcing a shared commitment to building healthier lives through physical activity and heart health. Anna Isaacson, NFL Senior Vice President of Social Responsibility, noted the expansion supports both physical health and mental wellness for youth nationwide. The programs collectively reach over 10 million families annually, promoting immediate and long-term health benefits by reducing sedentary behaviors and developing healthy habits from an early age.
Curated from NewMediaWire
