North Carolina's Top High School Quarterback Highlights Dairy's Role in Athletic Performance

The Dairy Alliance's Milk's Got Game® campaign continues to spotlight the family relationships behind athletic success, featuring North Carolina's top high school quarterback Faizon Brandon and his mother Rolanda. As the #1 recruit in the 2025 class, Brandon's journey demonstrates how real dairy milk contributes to athletic performance and family support systems.

Faizon Brandon has emerged as an inspiration to fans and fellow athletes through his leadership, determination, and drive. The Milk's Got Game® initiative focuses on the people behind the players, particularly highlighting the role of mothers in supporting young athletes' development and success.

"Faizon's story is one of discipline and determination," said Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance. "With his mom's encouragement and a commitment to staying strong, he continues to set a powerful example for student-athletes everywhere. Milk's Got Game® celebrates that kind of resilience and family bond."

The campaign emphasizes how real dairy milk provides 13 essential nutrients, including high-quality protein, to help athletes maintain strength and energy. Brandon incorporates dairy into his daily routine to support his rigorous training schedule and academic commitments.

"Football has taught me the value of preparation and consistency," Brandon explained. "I'm always training, studying, and taking care of my body. Real dairy milk helps me stay strong and ready for whatever comes next."

His mother Rolanda emphasized the long-term role dairy has played in her son's development, noting that "since his first steps, real dairy milk has kept him strong, energized, and focused." This family perspective underscores the campaign's focus on the nutritional support systems that enable athletic excellence.

The Dairy Alliance, a nonprofit funded by dairy farm families across eight Southeastern states, uses the Milk's Got Game® program to highlight how dairy nutrition supports athletes at all levels. The initiative celebrates student-athletes across the Southeast who are fueled by family, community, and real dairy milk, from early morning practices to competitive games.

This story matters because it demonstrates how proper nutrition, family support, and athletic discipline intersect to create successful student-athletes. For parents, coaches, and young athletes, Brandon's example shows the importance of nutritional foundations in athletic development. The dairy industry's support of such initiatives highlights the ongoing relevance of traditional nutrition in modern athletic training.

The campaign's focus on family relationships and nutritional support provides valuable insights for communities invested in youth sports development. For more information about The Dairy Alliance's programs and initiatives, visit https://thedairyalliance.com.