Nowspeed, an AI-enabled digital marketing agency, has launched its Business Authority Service, a new offering designed to help organizations strengthen the credibility signals that influence search visibility and AI-generated recommendations. As AI reshapes buyer research—from Google's AI-generated overviews to direct recommendations from AI tools such as ChatGPT, Gemini, and Microsoft Copilot—companies must ensure their expertise is consistent, visible, and easy to validate across digital channels.
Nowspeed's Business Authority Service addresses this shift by improving the signals that both people and algorithms rely on, including business listings, review sentiment, authoritative mentions, and structured data. "SEO and PR still matter, but they are no longer sufficient on their own," said David Reske, CEO of Nowspeed. "Authority is now shaped by how consistently a brand is represented across the data sources that AI systems depend on for trusted entity information, product and service community sentiment, and thought leadership mentions in authoritative publications."
The service begins with a Business Authority Audit that benchmarks a company's authority signals across key online ecosystems and identifies gaps that can limit visibility and credibility. Nowspeed then delivers an action plan of prioritized improvements that can be implemented quickly and measured over time. Common actions include optimizing business profiles and major directories for accuracy and consistency, improving review generation and response practices, enhancing website structured data and schema to improve LLM readability, and securing relevant mentions on authoritative sites.
This development is significant because it reflects a fundamental change in how businesses must approach digital visibility. As AI systems increasingly mediate buyer research, traditional marketing approaches are becoming less effective. Companies that fail to optimize their authority signals risk becoming invisible to both human buyers and AI recommendation systems. The Business Authority Service provides a structured approach to building the digital trust that now drives discovery and consideration in B2B markets.
Early client engagements have demonstrated the value of this approach. "Nowspeed stands out for their ability to translate strategy into execution," said Robert Dean, Co-Founder of ILUM Solar. "They invested the time to understand our goals and customer journey, then implemented campaigns and systems that directly supported our growth." The service tracks progress through a monthly Authority Scorecard, providing measurable feedback on improvement efforts.
The Business Authority Service is offered as a standalone engagement for companies with existing SEO or PR programs, or as part of Nowspeed's broader pipeline growth offerings. For more information, visit nowspeed.com/business-authority or schedule a consultation at nowspeed.com/contact.
