NPI Expands Fourth-Generation Leadership as Scott Gould Takes on Enhanced Role

Nutritional Products International (NPI), the U.S. brand management and retail distribution firm known for guiding domestic and international companies into America's largest retail channels, has announced an important expansion of its fourth-generation leadership. Founder and CEO Mitch Gould, who has spent more than 40 years shaping the U.S. retail and consumer-goods landscape, emphasized that the company's legacy remains anchored in family principles, operational excellence, and long-term relationships.

The company announced that Scott Gould, representing the fourth generation of the Gould family's retail lineage, has been promoted to Vice President of Operations and Business Development. In this expanded role, Scott will continue overseeing key operational initiatives, technology integration, and enhancements to NPI's Evolution of Distribution platform. This promotion signals a strategic blend of generational expertise with modern business practices that could reshape how international brands enter the competitive U.S. market.

Scott's hands-on experience from warehouse operations and logistics to supply chain optimization and retail-facing technology has been instrumental in NPI's recent growth. His efforts have contributed to improved operational efficiency, enhanced analytics, and a more seamless experience for brands entering the U.S. market. The significance lies in how this leadership expansion maintains continuity while introducing technological advancements that benefit both established and emerging brands seeking American retail placement.

While Mitch continues to lead the organization, the fourth generation is contributing fresh innovation across key operational areas. Scott has overseen upgrades to NPI's real-time analytics tools, enabling faster insights into category trends, inventory flow, and channel performance critical advantages for brands entering competitive U.S. retail segments. Process improvements implemented under Scott's guidance have strengthened NPI's speed-to-market capabilities while maintaining the personalized service the company is known for.

Recognizing how much product discovery now occurs through digital platforms, NPI has expanded its digital, creator-driven strategies to help brands generate consumer demand that supports retail sell-through. This modernization extends to NPI's international outreach, building on Mitch's extensive global relationships to expand partnerships with innovative brands across Europe, Asia, and Latin America seeking U.S. market entry through platforms like NPI's corporate services.

The company stressed that this transition represents an expansion rather than a handoff, strengthening NPI's long-term capacity while keeping Mitch's decades of leadership, buyer relationships, and retail expertise at the center. This approach ensures no disruption to client relationships, continued direct involvement from Mitch in major retail negotiations, and expansion of resources rather than replacement of leadership. For brands navigating the complex U.S. retail landscape, this means accessing both proven traditional methods and cutting-edge operational capabilities.

NPI is experiencing record momentum with more brand launches, strengthened international partnerships, and greater demand for its turnkey distribution platform than at any point in its history. The combination of 100 years of family retail experience with modern, data-driven execution creates a unique value proposition for manufacturers and retailers working to import, promote, and expand products in the competitive American marketplace. This leadership expansion demonstrates how multi-generational businesses can successfully integrate new perspectives while preserving core values and operational excellence.