NPI's Distribution Strategy Yields Seven-Figure Retail Success with Costco and Other Major Chains

Mitch Gould, founder and CEO of Nutritional Products International, has achieved significant retail success through seven-figure deals with Costco, the nation's third-largest retailer, highlighting the effectiveness of specialized distribution strategies in the competitive U.S. market. This accomplishment underscores the importance of understanding retailer-specific business models and consumer preferences in securing valuable shelf space.

Gould's three decades of retail experience have been instrumental in navigating Costco's unique value-based approach, which focuses on delivering trusted brands in bulk packaging at competitive prices. The retailer's model has driven substantial growth, with over 900 warehouses globally including more than 600 in the United States, a workforce exceeding 300,000 employees, and 2024 net sales surpassing $250 billion. "Costco is a unique retail powerhouse built on loyalty and value," Gould stated. "The company's model of offering trusted brands in bulk packs resonates with American households, and it's been an honor to work directly with their team to bring products into that environment."

Beyond Costco, Gould has cultivated relationships with other retail giants including Walmart, Home Depot, Lowe's, Walgreens, CVS, and Rite Aid. The evolution of retailer engagement has shifted from primarily in-person meetings to include major industry events and curated buyer showcases, reflecting changing business development practices in the retail sector.

The foundation of NPI's retail success lies in Gould's "Evolution of Distribution" platform, a comprehensive turnkey system designed to streamline U.S. market entry for brands. This approach addresses critical aspects including regulatory compliance, logistics, marketing, public relations, and sales execution. Through collaboration with sister company InHealth Media, NPI provides a complete infrastructure that facilitates efficient and cost-effective product launches. "Our mission is to remove the guesswork for international and domestic brands looking to succeed in the world's most competitive retail market," Gould explained. "By managing all facets of the process, we allow our clients to focus on what they do best—creating great products."

This distribution success story demonstrates the growing importance of specialized retail expertise in an increasingly complex marketplace. For consumer brands seeking U.S. market penetration, understanding retailer-specific requirements and consumer preferences has become essential for securing and maintaining valuable retail partnerships. The seven-figure achievements with major retailers validate the effectiveness of comprehensive distribution strategies that address the entire product lifecycle from concept to shelf.