The sale of 53 Kenzel Ave in Nutley, NJ, for $1,200,000 marks a new high in the local real estate market, demonstrating the power of targeted marketing and digital promotion. Realty Executives Elite Homes, the brokerage behind the sale, utilized a comprehensive marketing strategy to achieve this record-breaking transaction. Matthew De Fede, Broker/Owner of Realty Executives Elite Homes, emphasized the importance of treating the property as a premium product, employing a Spotlight Elite™ marketing campaign that included cinematic video tours, professional copywriting, and aggressive social media advertising.
The strategy aimed at creating buzz and generating demand among high-end buyers, particularly targeting NYC commuters and luxury homebuyers. The campaign's success was evident in the quick sale to a cash buyer, setting a new price-per-square-foot record in Nutley. This sale not only highlights the growing value of properties in Nutley but also underscores the significance of innovative marketing techniques in achieving premium real estate prices.
