Nutritional Products International and InHealth Media Launch Campaigns to Boost Retail Sales Velocity

Mitch Gould, founder and CEO of Nutritional Products International and its sister company InHealth Media, has announced new national media and marketing campaigns aimed at bridging the critical gap between retail placement and consumer sell-through. The initiative addresses a fundamental challenge in retail distribution where securing shelf space doesn't automatically translate to product movement.

Getting products on the shelf is one thing, but getting them off the shelf is another, Gould explained. NPI handles the retail placement while IHM focuses on driving consumer awareness and retail velocity through compelling media, press releases, and advertising campaigns including national TV tagging campaigns. The companies emphasize that promotion equals velocity in today's competitive retail landscape.

For more than two decades, Gould's Evolution of Distribution model has provided international and domestic brands with a comprehensive system for U.S. market success. This turnkey approach covers everything from importation and retail placement through NPI to full-scale marketing execution through IHM. Gould's extensive experience includes playing a pivotal role in expanding Amazon's health, wellness, and sports nutrition categories long before the e-commerce giant became the retail powerhouse it is today.

IHM's media professionals specialize in transforming brand messages into retail distribution success, creating awareness and engagement that translates to measurable sales. Through strategic TV tagging campaigns, brands are directly linked to leading retailers including https://www.amazon.com, https://www.walmart.com, https://www.cvs.com, https://www.gnc.com, and other major accounts. This ensures that every media impression drives both visibility and conversion at the point of purchase.

IHM was built on the idea that a brand story should not just be told it should be felt, Gould stated. That emotional connection, supported by national TV tagging and digital integration, is what turns awareness into actual purchase decisions. The company has demonstrated this approach through high-impact media launches for legendary names including Hulk Hogan, eight-time Mr. Olympia Ronnie Coleman, and Wayne Gretzky, helping brands break through crowded markets and capture consumer attention.

The combined expertise of NPI and IHM continues to redefine retail success by integrating logistics, placement, and promotional capabilities into one seamless platform. This comprehensive approach addresses the entire product lifecycle from market entry to sustained retail performance, offering brands a complete solution for navigating the complex U.S. retail environment.