Nutritional Products International (NPI), a global brand management and retail distribution company, will participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, taking place September 14-17 at the PGA National Resort in Palm Beach Gardens, Florida. The event coincides with NPI's 20th anniversary of assisting domestic and international brands in entering and expanding within the U.S. retail marketplace.
Led by founder and CEO Mitch Gould, NPI has built a reputation for guiding brands through every stage of U.S. market entry, from regulatory readiness and logistics to retail placement and ongoing marketing support. Gould emphasized the efficiency of ECRM in connecting innovative brands with major retail buyers. "It creates an environment for meaningful business conversations and aligns perfectly with our Evolution of Distribution platform, which helps brands successfully enter and grow in the U.S. marketplace," he said.
The ECRM session brings together buyers from major health, specialty, food, drug, mass, and eCommerce retailers for private, pre-scheduled meetings with established and emerging brands. This year's event comes as NPI celebrates two decades of retail expansion expertise. Gould's career includes helping products secure placement with many of America's largest retailers, including Walmart, Costco, CVS, Walgreens, GNC, Rite Aid, The Home Depot, Lowe's, and Amazon. He was also among the early pioneers who helped establish Amazon's sports nutrition marketplace by introducing more than 100 brands to the platform during its formative years, shaping one of today's largest online health and wellness retail categories.
Gould's collaborations with well-known athletes and celebrities, including Steven Seagal, Hulk Hogan, Chuck Liddell, Ronnie Coleman, and Roberto Clemente Jr., have helped transform emerging consumer products into nationally distributed brands. Today, NPI's proprietary Evolution of Distribution platform provides an integrated approach to U.S. market expansion by combining global logistics, product readiness and regulatory alignment, market positioning and brand strategy, retail and eCommerce placement, and post-placement marketing into a single turnkey solution.
Rather than simply introducing products to retailers, NPI works alongside brands throughout the commercialization process, helping prepare products for the U.S. marketplace while supporting long-term retail growth. "ECRM is an important part of that process," Gould said. "The meetings create opportunities, but success comes from everything that happens before and after those conversations. We help brands prepare for retail, secure placement, and continue building momentum long after the meetings conclude."
During this year's ECRM session, NPI will meet with retail buyers while representing a growing portfolio of domestic and international health and wellness brands seeking to expand throughout the United States. The company's participation underscores the importance of strategic retail partnerships in the competitive health and wellness industry, as brands seek to navigate the complexities of U.S. retail efficiently and achieve scalable growth.
