Nutritional Products International Showcases Distribution Model at ECRM Conference

Mitch Gould, founder and CEO of Nutritional Products International and InHealth Media, presented his company's distribution model at the 2025 ECRM Vitamin, Weight Management & Sports Nutrition Session held at the PGA National Resort & Spa in Palm Beach Gardens, Florida. The event served as a critical platform for connecting retailers and suppliers in the competitive health and wellness sector, with Gould's participation emphasizing his ongoing commitment to helping brands accelerate growth in the U.S. marketplace.

The ECRM events have established themselves as industry standards for facilitating direct connections between retailers and suppliers. Gould's attendance at the September 7th session reinforced Nutritional Products International's position as a key player in helping both established and emerging brands navigate the complexities of the American retail landscape. The conference provided an optimized environment for brands to meet directly with category buyers from various retail channels, creating valuable opportunities for market expansion.

ECRM continues to be one of the most effective venues for building relationships with retail buyers and industry decision makers, said Gould. The opportunity to engage directly with these professionals allows us to showcase how NPI and IHM help brands navigate the complexities of entering and expanding within the U.S. market.

During the conference, Gould made presentations to major retail chains including Walmart, GNC, Vitamin Shoppe, Vitamin World, CVS, and Walgreens. These presentations reinforced Nutritional Products International's role as a trusted intermediary connecting brands with some of the most influential names in U.S. retail. The company's decades of experience across sports nutrition, dietary supplements, health and wellness, and consumer packaged goods positions it as a valuable partner for companies seeking seamless market entry.

The Evolution of Distribution platform simplifies the entire process for brands looking to enter the U.S. market, offering comprehensive services including importing, warehousing, regulatory compliance, retail distribution, and strategic marketing. This turnkey approach provides brands with a streamlined path to growth while reducing the typical barriers to market entry. From day one, our mission has been to create an efficient, cost-effective strategy for international and domestic brands looking to succeed in the U.S., Gould added. Our participation at ECRM is another step in ensuring we deliver on that promise for our clients.

The significance of this development extends beyond the conference itself, as it demonstrates the ongoing evolution of distribution strategies in the health and wellness sector. For international brands seeking U.S. market entry, the streamlined approach offered by companies like Nutritional Products International reduces the complexity and cost typically associated with expanding into new markets. This has particular importance given the highly competitive nature of the vitamin, weight management, and sports nutrition categories, where established retail relationships and market knowledge can determine success or failure.

For the broader industry, the continued refinement of distribution models represents an important trend toward more efficient market access. Retailers benefit from working with established distributors who can vet and support quality brands, while consumers gain access to a wider range of products through trusted retail channels. The participation of major retailers like Walmart and CVS in these sessions indicates the ongoing importance of health and wellness categories in mainstream retail strategy.

The implications for brands considering U.S. expansion are substantial, as the Evolution of Distribution model addresses many of the traditional challenges faced by international companies. By handling regulatory compliance, logistics, and retail relationships through a single partner, brands can focus on product development and marketing while leveraging established distribution networks. This approach potentially accelerates time to market while reducing the financial risk typically associated with international expansion.