Nutritional Products International to Showcase Retail Distribution Expertise at ECRM Vitamin and Sports Nutrition Session

Nutritional Products International (NPI), a global brand management and retail distribution firm, announced its executive team will attend the ECRM Vitamin, Weight Management & Sports Nutrition Session beginning September 8th at the PGA National Resort & Spa in Palm Beach Gardens, Florida. The ECRM (Efficient Collaborative Retail Marketing) events connect product manufacturers with retail buyers through private, one-on-one meetings designed to establish lasting business relationships.

For NPI, these sessions represent a significant evolution from the traditional methods employed by founder and CEO Mitch Gould, who spent decades traveling across the United States to personally meet buyers at corporate headquarters. Gould stated, "Before ECRM, I personally traveled to virtually every major retail headquarters in the country — Costco, Walgreens, CVS, Walmart, Rite Aid, Kmart, Sam's Club, 7-Eleven — and secured millions of dollars in orders. Some of these headquarters are like small cities, and walking their halls was an education in how retail really works."

Gould brings more than 35 years of retail distribution experience, having worked with consumer goods across health, wellness, sports nutrition, and general merchandise. His extensive track record includes placing products in major retailers such as Walmart, Costco, CVS, GNC, Rite Aid, The Home Depot, and Lowe's. In the early 2000s, Gould played a pivotal role in helping Amazon.com establish its sports nutrition category by placing more than 100 brands onto Amazon's health and wellness platform.

The distribution expert has also collaborated with numerous celebrities and athletes, including Steven Seagal, Hulk Hogan, Chuck Liddell, Ronnie Coleman, Steve Garvey, Joe Theismann, Wayne Gretzky, and Roberto Clemente Jr. These partnerships have accelerated product launches, such as Seagal's Lightning Bolt Energy Drink, which achieved nationwide distribution at Walmart and 7-Eleven within a year.

Gould now leads NPI with his proprietary "Evolution of Distribution" platform, a turnkey system that helps domestic and international brands launch or expand in the U.S. market by handling sales, marketing, logistics, and follow-up. "The ECRM platform aligns perfectly with our model," Gould explained. "It allows us to introduce innovative products directly to retail buyers in a focused setting while providing our clients with a proven path from concept to cart. We handle every step, from the introduction to the placement, and beyond."

The ECRM session serves as a premier platform for innovation in the health and wellness industry, bringing together product manufacturers and leading retail buyers for private, pre-scheduled meetings that foster new partnerships and accelerate product placement. This approach represents the modern evolution of retail distribution, moving from individual corporate visits to efficient, collaborative marketing events that streamline the process of connecting products with retailers.