In the rapidly evolving landscape of digital marketing, ONAR Holding Corp. (ONAR) is making a case for the supremacy of strategy over speed. The company, through its network of technology-first agencies, is championing a data-driven approach to marketing that leverages its proprietary AI platform, Cortex, to deliver integrated performance media, SEO, and specialized marketing solutions. This shift comes as industry studies, including a 2024 McKinsey report, highlight the growing correlation between sustainable growth and the strategic use of AI in marketing operations.
The traditional 'move fast and break things' mentality in digital marketing is being challenged by the complexities of modern customer journeys and the capabilities of AI. ONAR's focus on strategic consistency and AI integration reflects a broader industry trend towards more measured, data-informed marketing strategies that promise not just immediate results but long-term growth. According to the McKinsey study, companies that embed AI across their marketing operations are seeing revenue growth rates two to three times higher than those relying on isolated, reactive campaigns.
ONAR's Cortex platform stands at the forefront of this shift, offering tools that enable marketers to connect data, technology, and creativity in a way that is both measurable and impactful. For more information on ONAR's innovative approach to marketing, visit https://ibn.fm/ONAR.
