ONAR Holding Corporation (OTCQB: ONAR), a marketing technology company, has signed a definitive agreement to acquire 100% of digital marketing agency JUICE through its subsidiary Storia in a cash and stock transaction. The acquisition marks a strategic expansion for ONAR's marketing agency network and technology capabilities.
Founded in 2017, JUICE brings substantial digital marketing expertise with certifications and partnerships spanning major platforms including Meta, Google, TikTok, Klaviyo and Shopify. The agency has established a strong client portfolio that includes notable brands such as Barstool Sports, Paris Hilton, L'Oréal, Ramp and Diesel, demonstrating its credibility in the competitive digital marketing landscape.
The transaction is expected to deliver significant financial benefits, with projections indicating it will more than double Storia's revenue while enhancing overall profitability. This growth acceleration comes at a time when marketing technology companies are seeking scale to compete effectively in an increasingly AI-driven marketplace.
A key component of the acquisition involves the integration of JUICE's proprietary AI-powered software Sour Grapes into ONAR Labs, the company's technology incubator focused on deepening AI capabilities. This technology transfer represents a strategic enhancement to ONAR's existing AI-driven marketing approach and could provide competitive advantages in serving mid-market and growth-stage companies.
The leadership transition includes key JUICE executives supporting the integration process, with co-founders Michael Lisovetsky and Troy Osinoff along with COO David Khandrius remaining involved. Osinoff will join ONAR's leadership team, ensuring continuity and expertise retention from the acquired organization. Additional information about the company is available at https://ibn.fm/ONAR.
This acquisition reflects the ongoing consolidation trend in the marketing technology sector, where companies are seeking to build comprehensive service offerings through strategic acquisitions. For investors and industry observers, the deal demonstrates ONAR's active acquisition strategy to expand its platform and enhance its technological capabilities in the competitive marketing services landscape.
