Optime Launches Video2Market Platform, Transforming Partner Marketing with Interactive Video Technology

Optime has introduced Video2Market, a platform that fundamentally transforms how vendors and partners approach demand generation through interactive video technology. The system compresses the entire partner marketing experience into a single, AI-powered link, achieving 77% engagement rates while delivering real-time leads directly to partner representatives' inboxes.

The platform extends beyond traditional channel marketing automation into what Optime calls Partner Demand Automation. This represents a complete reinvention of partner marketing, moving away from static campaign portals and stale syndication methods that have long characterized the industry. The new approach combines AI-driven personalization, multi-layer interactive video campaigns, real-time lead delivery, and smart incentives into a single, powerful link.

Maria Martin, CEO and Founder of Optime, emphasized the platform's departure from traditional methods. "Partner marketing has long been stuck in static campaign portals," Martin stated. "V2M flips that model, giving the sales rep a voice, a reward, and a real reason to share."

Claudio Ayub, Chief Revenue Officer at Optime, described the platform as transformative for both the company and its customers. "V2M is a game-changer for Optime and our customers. It's driving an unparalleled level of innovation across our entire industry," Ayub said. "No other company is delivering this kind of platform, ecosystem and user experience to enable companies to transform themselves and engage with their partners and customers in entirely new ways."

The platform's key differentiators include its ability to provide vendor and partner representatives with unique, personalized video links that can be shared across multiple channels including social media, direct mail, and WhatsApp. Unlike legacy TCMA systems that rely on static campaign syndication, V2M provides actionable insights such as demand sensing and buying group engagement, driving higher adoption rates and accelerated growth.

Built-in channel incentives including SPIFFs, points, and passthrough MDF complement the AI personalization capabilities that adapt to industry verticals, buyer personas, tone, and language preferences. The platform has already been piloted with thousands of channel partners worldwide and is currently available to existing Optime customers within their familiar Video2Market environment.

Optime will host a live webinar titled "It's Not Just TCMA Anymore, It's Partner Demand Automation in a Link" on October 14th, 2025, to demonstrate V2M in action. Interested parties can register at https://ai-optime.com/en/video2market-ai-landing or request a demonstration at https://ai-optime.com/en/#contact-form. Additional details about the platform and release upgrades are available in the Optime Release Notes.