ORGANA International announced that its Organa Trace Minerals liquid supplement will soon launch on OneLavi.com, expanding the brand's U.S. availability and making its plant-derived mineral formula more accessible to consumers nationwide. This expansion comes as many Americans face nutrient deficiencies due to soil depletion, fast-paced lifestyles, and nutrient-poor diets, creating significant demand for effective mineral supplementation.
The importance of this launch lies in addressing a growing public health concern: widespread mineral deficiencies that affect energy levels, immune function, and overall wellness. According to ORGANA CEO Larry Mills, "Our plant-derived minerals can help fill the nutrient gaps caused by today's food supply." The company reports that its formula contains up to 78 naturally occurring trace minerals, including magnesium, zinc, copper, manganese, iron, potassium, and selenium, all derived from decomposed organic plant matter rather than rocks, salts, or lab-isolated compounds.
What makes Organa Trace Minerals particularly significant is its bioavailability. Unlike many mineral supplements, the liquid extract absorbs rapidly at the cellular level, with plant-based minerals offering superior compatibility with the human body for enhanced cellular uptake. The formula also contains naturally occurring fulvic acid, which helps transport minerals into cells where they are needed most. This combination addresses a critical limitation of many mineral supplements: poor absorption that limits their effectiveness.
The business implications are substantial as ORGANA strengthens its U.S. retail presence. The brand is already available on Amazon.com and Walmart.com, with the OneLavi.com launch representing another strategic distribution channel. This expansion reflects growing consumer demand for natural, effective wellness products and positions ORGANA to capture more of the supplement market, which has seen increased interest in plant-based and highly bioavailable formulations.
For consumers, the broader availability means easier access to a supplement designed to support energy, focus, recovery, hydration, and immune health. The product contains no fillers, binders, preservatives, or additives, consisting only of plant-derived minerals and pharmaceutical-grade water. This purity standard addresses growing consumer concerns about supplement quality and transparency. The launch also represents a shift toward more accessible health solutions as people seek ways to counteract the nutritional deficiencies created by modern agricultural practices and dietary patterns.
The industry impact extends beyond distribution. ORGANA's nearly 30-year history with loyal customers demonstrates sustained demand for plant-derived mineral formulas, suggesting that other supplement companies may need to consider similar formulations to remain competitive. As Mills noted, "Organa Trace Minerals has been a customer favorite for decades," indicating that bioavailability and plant-based sourcing are becoming increasingly important differentiators in the crowded supplement market.
