ORGANA International is translating feedback from retail buyers into a broader push into U.S. brick-and-mortar retail following its participation in the ECRM Vitamin, Weight Management & Sports Nutrition Session, held Sept. 14-17 in Palm Beach Gardens, Florida. The Springville, Utah-based wellness company used the event to introduce its nearly three decades of experience in the natural wellness market, its expanding product portfolio, and its approach to developing products and merchandising concepts with retail environments in mind.
“ECRM provides an opportunity to introduce retailers to ORGANA and learn more about what they’re looking for in their categories,” said Larry Mills, CEO of ORGANA International. “The conversations and feedback from these meetings give us valuable perspective as we continue working to expand the ORGANA brand across the U.S. retail market.”
A central focus of ORGANA’s ECRM participation was its new Mineral Shots, packaged in a colorful point-of-purchase display designed to give retailers a highly visible, ready-to-merchandise format for counters, shelves, and other high-traffic locations. The display served as a tangible example of how ORGANA is considering not only its products but also packaging, presentation, store placement, and merchandising as part of retail opportunities.
“Retail expansion involves more than simply having the right products,” Mills said. “Packaging, presentation, merchandising and how a product fits within a retailer’s assortment are all part of the conversation. That’s an important perspective for us as we continue developing our retail strategy.”
ORGANA also highlighted a broader portfolio that includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and other natural wellness products. Founded in 1997, the company has continued to expand and evolve its offerings as the natural wellness marketplace has changed, giving it the ability to approach retail opportunities with a wider portfolio rather than relying on a single product or category.
“We’ve been building ORGANA for nearly 30 years, and we’re still learning and evolving,” Mills said. “The feedback that comes from conversations with retailers is part of that process. It’s about continuing to refine our approach and looking for the right opportunities for ORGANA.”
ORGANA products are already available nationwide through Amazon and OneLavi, providing an established U.S. online retail presence. Consumers can explore and purchase ORGANA products through the company’s Amazon storefront and on OneLavi.com. To learn more about the company’s wellness philosophy, visit organa.net.
The ECRM session represents another step in ORGANA’s strategy to introduce the brand to additional retail channels and build awareness within the retail community. For retailers, the company’s emphasis on merchandising-ready formats and a diversified product line could signal a partner capable of adapting to different store environments and category needs. For consumers, the expansion may mean greater access to ORGANA’s natural wellness products beyond online marketplaces.
“ECRM was a valuable opportunity for ORGANA to continue building its presence within the U.S. retail marketplace,” Mills added. “We’ll take the insights and feedback from those meetings and use them as we continue moving our retail strategy forward.”
