OutCast Lures Launches Handcrafted Holiday Gift Sets Supporting American Manufacturing

OutCast Lures, a custom fishing lure manufacturer based in Holliston, Massachusetts, has introduced several unique collector gift sets for the 2025 holiday season that represent both practical fishing tools and artistic collectibles. These products come at a time when domestic manufacturing in the fishing industry has been underrepresented, making the company's commitment to American craftsmanship particularly significant for both the outdoor recreation market and local economies.

The new collector sets include two or more of the company's unique fishing lures contained in attractive presentation boxes, with prices ranging from $65.95 to $94.95. These sets are designed to appeal to both recreational fishing enthusiasts and collectors of Americana arts, serving dual purposes as functional fishing equipment and display-worthy pieces. The company's approach to gift sets builds on previous success with custom orders for birthdays, graduations, wedding party groomsmen gifts, and corporate promotions where they've created novel lure designs incorporating logos or other relevant features.

OutCast Lures operates two distinct brands catering to different fishing applications. The original OutCast Lures brand is favored by serious ocean and coastal surf fishermen for design elements that create exceptional casting distances while maintaining critical performance characteristics in swim action and fish-attracting behaviors. The newer Yellow Star Lures line serves anglers seeking smaller profile baits for applications ranging from freshwater to near-shore light tackle saltwater species. This diversification allows the company to serve multiple segments of the fishing market while maintaining their commitment to quality craftsmanship.

All products are manufactured entirely in the company's Holliston workshop, where local craftspeople handle every step of production including woodworking, painting, rigging, and packaging. Each product carries a Made in the USA label, reflecting the company's commitment to providing living wages to staff. According to Jeff Adams, one of the partners at OutCast Lures, Our products are designed and manufactured in our own local shop, and we have built a reputation for delivering top quality products for recreational anglers in many regions of the US. The company currently employs a handful of year-round operational staff plus seasonal employees during peak months, and has supported numerous interns through local schools to introduce students to small business operations with handcrafted physical products.

The manufacturing process involves hand-building each lure starting with premium grade woods. The turned bodies receive saturation treatment for water damage prevention in both freshwater and saltwater use, followed by base primer paint and hand-painted finish patterns before top coating with clear coat finishes. This attention to detail has led to the company tagline OutCast Them All and has resulted in the production and sale of tens of thousands of custom lures to anglers throughout New England and across the country since the company's 2016 founding.

OutCast Lures products are available online through their website https://outcastlures.com as well as through their network of dealers across the United States. The holiday gift sets represent an important development for consumers seeking meaningful, domestically produced gifts that support American manufacturing jobs while providing practical value for outdoor enthusiasts. For an industry that has seen significant offshore production, OutCast Lures demonstrates how artisanal craftsmanship and domestic manufacturing can coexist with commercial viability in the modern marketplace.