Peapack Private Strengthens Wealth Management Team with Veteran Hire Rebecca Wuest Creavin

Peapack-Gladstone Financial Corporation and Peapack Private Bank & Trust announced the appointment of Rebecca "Becky" Wuest Creavin as Senior Managing Director and Client Advisor in their wealth management division. The hiring signals Peapack Private's strategic commitment to expanding its expertise in serving high-net-worth individuals and families in the competitive New York market, where Creavin will be based at the organization's Park Avenue location.

Creavin brings substantial industry experience to Peapack Private, having spent over 25 years working with affluent clients to develop customized wealth preservation and growth strategies. Her appointment comes at a time when wealth management firms are increasingly competing for top talent to serve the complex needs of high-net-worth individuals. She joins Peapack Private from Bison Wealth, where she served as Managing Director and Partner, focusing on investment advisory, client management, and digital content creation tailored to her client base.

The hiring represents a significant addition to Peapack Private's wealth management capabilities, particularly given Creavin's extensive background at major financial institutions including Capital Group, Wells Fargo, Deutsche Bank, and Citibank. Her career trajectory through these prominent firms has equipped her with sophisticated advisory and client relationship skills essential for navigating complex financial landscapes and delivering tailored investment strategies. This move strengthens Peapack Private's position in the wealth management sector as the firm continues to build its reputation for client-centric banking solutions.

Creavin's educational background includes a Bachelor of Science degree in Computer Science and Economics from Duke University and an MBA in Finance from New York University, providing her with a unique combination of technical and financial expertise. This educational foundation supports her ability to stay ahead of market trends and develop innovative approaches to wealth management that address the evolving needs of affluent clients. The appointment demonstrates Peapack Private's ongoing investment in talent with diverse skill sets that can drive client success in an increasingly digital financial landscape.

For more information about Peapack Private's services, visit https://www.peapackprivate.com. The original announcement can be viewed on https://www.newmediawire.com. This strategic hire comes as Peapack-Gladstone Financial Corporation reports total assets of $7.2 billion and assets under management and/or administration of $12.3 billion as of June 30, 2025, indicating the scale and scope of the organization Creavin is joining.

The wealth management industry continues to evolve with increasing demand for personalized financial solutions, and appointments like Creavin's highlight the importance of experienced professionals who can navigate complex financial challenges. Her move to Peapack Private reflects broader trends in the banking sector where institutions are strengthening their wealth management divisions to better serve affluent clients seeking comprehensive financial, tax, fiduciary and investment advice. This development matters to the industry as it demonstrates how regional banks are competing with larger institutions for top talent to enhance their service offerings and market position.