Perfect Moment Emerges as a Leading Luxury Skiwear Brand
TL;DR
Perfect Moment Ltd. is outperforming luxury ski apparel giants like Canada Goose and Moncler, leveraging celebrity endorsements and social media to capture a significant market share.
Perfect Moment Ltd. combines high-performance fabrics with bold designs to create ski, swim, and lifestyle apparel, achieving a 108% increase in digital platform visitors year-over-year.
Perfect Moment Ltd. makes luxury ski and lifestyle apparel accessible to a broader audience, fostering inclusivity and joy in winter sports and fashion.
Perfect Moment Ltd. collaborates with Johnnie Walker for a limited-edition collection, blending luxury skiwear with whiskey culture for a unique après-ski experience.
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Perfect Moment Ltd. (NYSE: PMNT) is carving out a significant niche in the luxury skiwear and lifestyle apparel market, challenging giants like Canada Goose and Moncler. With a blend of high-performance garments and bold, retro-inspired designs, the brand has seen a surge in popularity among celebrities, influencers, and sports enthusiasts. This appeal is reflected in its record-breaking social media engagement and wholesale pre-orders, signaling a robust growth trajectory.
The company reported a 108% increase in unique visitors across digital platforms, reaching 16.6 billion globally for the fiscal year ended March 31, 2025. Its social media strategy, bolstered by organic posts from high-profile figures, has expanded its audience to 934 million, with its own followers growing by 15.2% year-over-year. Such metrics position Perfect Moment among the most followed luxury brands worldwide.
Celebrity endorsements from figures like Priyanka Chopra Jonas and collaborations with brands such as Johnnie Walker have further amplified its visibility. These partnerships, alongside a foray into lifestyle apparel and accessories, underscore Perfect Moment's ambition to dominate not just the slopes but the broader luxury outerwear market, projected to reach $32.15 billion by 2033.
With wholesale pre-orders for its upcoming Autumn/Winter collection already 30% higher than the previous year's, Perfect Moment is demonstrating strong market confidence. This momentum, fueled by a combination of innovative design, strategic partnerships, and digital savvy, marks the brand as one to watch in the evolving landscape of luxury apparel.
Curated from NewMediaWire
