Peru Honored as South America's Leading Destination at World Travel Awards 2024
TL;DR
Peru has been recognized as 'South America's Leading Destination' at the World Travel Awards, giving it a competitive advantage in the tourism industry.
Peru's continuous effort to preserve and share its heritage and cultural diversity has earned it regional recognition in the tourism sector.
Peru's recognition as a leading cultural and culinary destination contributes to the preservation and promotion of its rich cultural heritage on a global scale.
The Historic Sanctuary of Machupicchu achieving carbon neutral international certification makes it a unique and environmentally conscious tourist attraction.
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Peru has ascended to the pinnacle of recognition in South America at the World Travel Awards (WTA) 2024, earning the prestigious title of "South America's Leading Destination". This accolade underscores Peru's relentless efforts to preserve and present its rich heritage and cultural diversity to the global audience.
For the seventh consecutive year since 2018, Peru has also been distinguished as "South America's Leading Cultural Destination". These awards emphasize the country's commitment to maintaining its cultural treasures while making them accessible and appealing to international travelers.
Notably, the Historic Sanctuary of Machupicchu, located in the Cusco region, has been named "South America's Leading Tourist Attraction" for the seventh year in a row. Machupicchu stands out not only for its historical significance but also as the first tourism destination to achieve carbon neutral international certification, marking a milestone in sustainable tourism.
Peru's culinary prowess has also been acknowledged with the "South America's Leading Culinary Destination" award. This recognition reinforces Peru's status as the gastronomic hub of the region. In 2011, the Organization of American States (OAS) honored Peruvian cuisine with the "Cultural Heritage of the Americas" award, further cementing its culinary reputation.
Since 2009, PROMPERÚ has been diligently working to showcase the natural beauty, rich culture, and exceptional gastronomy of Peru. The four awards received at the WTA 2024 solidify Peru's standing as a cultural and culinary reference in South America.
Claricia Tirado, Executive President of PROMPERÚ, stated that the country strives to set the highest standards of excellence in travel and tourism, aiming to elevate the region's benchmarks.
In December 2023, at the global edition of the World Travel Awards, Peru garnered three significant accolades: "World's Leading Culinary Destination", "World's Leading Cultural Destination", and Lima was recognized as the "World's Leading Heritage City Destination". These global recognitions further highlight Peru's exceptional contributions to the travel and tourism industry.
The World Travel Awards is an internationally recognized brand with several regional editions covering Africa, Asia, Australasia, the Caribbean and Central America, Europe, the Indian Ocean, the Middle East, North America, and South America.
The Peru Export and Tourism Promotion Board (PROMPERÚ) continues to play a pivotal role in promoting Peru's image, tourist destinations, value-added exports, and investments on the global stage.
Curated from News Direct
