The global pet industry has a new digital trading venue. PETADD, a B2B wholesale marketplace, has officially launched, offering pet product suppliers and retail pet shops a free platform to connect, negotiate, and transact directly.
Unlike traditional wholesale platforms that charge subscription fees or monthly access costs, PETADD operates on a commission-only model, earning revenue only when a deal is successfully completed. This means suppliers and retailers can register and use all core features completely free of charge, removing a significant barrier to entry for small and mid-sized businesses.
The platform addresses a fragmented and inefficient B2B trade landscape in a rapidly growing sector. Pet retailers can browse and connect with verified wholesale suppliers from the EU, US, and beyond in one place, while suppliers and manufacturers can list product catalogues and get discovered by thousands of pet shops actively seeking new stock. Built-in messaging tools allow buyers and sellers to negotiate terms, discuss order volumes, and build long-term relationships without leaving the platform.
PETADD also integrates direct payment processing, enabling orders to be placed and paid for within the platform, reducing friction and eliminating the need for external invoicing tools. By cutting out intermediaries and connecting directly, both suppliers and retailers can improve margins and grow their businesses faster.
"The pet industry is growing rapidly worldwide, but B2B trade in this sector is still fragmented and inefficient," said a spokesperson for PETADD. "We built PETADD to fix that, a clean, modern marketplace where pet businesses can find partners, close deals, and scale. And because it is free to join, there is no barrier to getting started."
The launch comes as pet ownership and spending on pet products continue to rise globally, driving demand for more efficient wholesale channels. For retailers, the platform offers access to a broader supplier base without upfront costs; for suppliers, it provides a route to thousands of potential buyers without listing fees. The commission-only structure aligns PETADD's success with that of its users, potentially intensifying competition among wholesale platforms that rely on subscription revenue.
PETADD is currently in open beta and welcoming pet product suppliers, distributors, and retailers from across Europe and North America to register and list their catalogues. Businesses interested in joining can visit https://petadd.com for more information.
Registered in the United Kingdom (Company No. 17312266), PETADD serves businesses across Europe and North America. Its free-to-join, no-monthly-fee model could lower the cost of doing business for independent pet shops and emerging suppliers, while the integrated payment and messaging tools may streamline operations that have traditionally relied on email and external invoicing. As the pet industry continues to expand, platforms like PETADD could play a key role in making wholesale trade more accessible and efficient worldwide.
