Pharos Brands, a notable name in the cannabis-infused beverage sector, has officially entered the Missouri market through a strategic distribution partnership with Keg 1 Missouri, LLC. This collaboration introduces Pharos' lineup of 5mg THC sparkling drinks to key counties in the St. Louis area, including St. Louis, St. Charles, Warren, Franklin, Jefferson, and Lincoln, as of July 14. The move is part of Keg 1 Missouri's effort to enrich its curated cannabis beverage portfolio, which already features brands such as Plift, Cheech & Chong, Climbing Kites, Crescent 9, and Fulton Beer’s Narc.
John Hummel, Executive VP & Chief of Sales for Keg 1 Missouri, highlighted the significance of this partnership, stating, 'Legal cannabis beverages are one of the most exciting innovations to hit the market in recent years, and Missouri consumers are eager for safe, high-quality, and approachable options.' He praised Pharos for its commitment to safety, compliance, and consumer trust, noting the brand's clean, full-flavor, sessionable beverage that promises gentle relaxation.
Pharos Brands distinguishes itself with a line of refreshing, gentle-potency beverages made from all-natural ingredients, catering to wellness-conscious consumers. The 5mg THC format is designed to appeal to both newcomers and experienced users seeking a more social and controllable cannabis experience. Mary Bernuth, co-founder and President of Pharos Brands LLC, expressed enthusiasm about the expansion, saying, 'Missouri’s adult-use cannabis market is evolving fast, and we’re excited to enter the state with a partner who understands both the nuance of beverage distribution and the dynamics of emerging cannabis markets.'
This expansion underscores Pharos' dedication to bringing exceptional cannabis beverages to consumers nationwide by collaborating with top-tier distributors and engaging with responsible, educated retailers. For more information on Pharos Brands and their offerings, visit https://pharosbrands.com.
