Pharos Premium Infused Beverages will host a press junket on September 8, 2025, at Doc's Commerce Smokehouse in Milwaukee, introducing Wisconsin's first THC-infused pint on tap. This event represents a pivotal moment for the cannabis beverage industry in the Midwest, signaling a shift toward more accessible and socially integrated cannabis consumption methods.
The event schedule includes a private press and media hour from 4:00 to 5:00 PM, featuring interviews, media sampling, and Q&A sessions with Pharos founders and distributor representatives. From 5:00 to 7:00 PM, a public open bar will offer one complimentary Pharos pint on tap containing 5 mg THC per pint for guests, with unlimited pours available for press members.
Key figures attending the event include Mary Bernuth, Co-Founder and President of Pharos, who leads the company's mission of mindful cannabis consumption; Rhyno Stinchfield, Co-Founder and CEO, responsible for operational insights and brand vision; and Jerry Zavorka, President of Capitol Husting Distributor, the partner facilitating the distribution of THC beverages across Wisconsin. Zavorka emphasized the significance of this development, stating, "As a Wisconsin distributor, I'm proud to bring the first THC drink on tap to our local scene. This is the future of beverages," as previously featured in Forbes.
Press guests will receive complimentary pours of Pharos Blood Orange Lime, food provided by Doc's Commerce Smokehouse, and exclusive swag bags containing Pharos-branded merchandise. They will also have access to one-on-one interviews with the founders and distributor representatives. Bernuth highlighted the broader implications, noting, "This is a huge milestone for the Midwest beverage scene. We're reshaping how people experience cannabis: safe, social, and innovative."
Pharos Brands focuses on flavor, quality, and transparency, offering THC sparkling drinks inspired by the ancient Pharos lighthouse of Alexandria, symbolizing guidance and clarity. The availability of THC-infused beverages on tap could influence beverage industry trends, promote safer cannabis consumption, and expand market opportunities in regions with evolving cannabis regulations.
