PickleJar Up All Night Expands to 80+ Radio Stations, Creating New Revenue Streams for Affiliates
TL;DR
PickleJar's nationwide expansion creates revenue opportunities for affiliates through VMS adoption and PickCaster digital signage, offering a competitive edge in broadcast advertising.
PickleJar expands its Country radio show to 80 LRN affiliates, using VMS technology and PickCaster signage to generate recurring revenue streams for partner stations.
This expansion champions emerging Country artists by giving them a national platform, enriching music culture and strengthening community connections in small to mid-sized markets.
PickleJar Up All Night blends artist discovery, fan interaction, and Nashville storytelling into a nightly destination for Country music culture across 80 radio stations.
Found this article helpful?
Share it with your network and spread the knowledge!
PickleJar Entertainment Group announced a nationwide expansion of its flagship country radio program, PickleJar Up All Night, to more than 80 Local Radio Networks affiliates. The expansion positions the show to reach millions of new listeners while creating revenue opportunities for partner stations through integrated venue technology and digital advertising systems.
The program, hosted from Nashville by Katie Cook and Scott Gaines, blends emerging artist discovery, fan-driven interaction, exclusive interviews, and authentic Nashville storytelling into a nightly destination for country music culture. The show airs weeknights from 7 p.m. to midnight or midnight to 6 a.m. Eastern Time across the affiliate network.
Kristian Barowsky, President and Co-Founder of PickleJar Entertainment Group, emphasized that the partnership represents expanded access for both artists and listeners. "PickleJar Up All Night was built to champion new voices in Country music," Barowsky said. "Reaching millions of new listeners gives us the opportunity to showcase talent on a national stage while strengthening VMS distribution in small and mid-sized markets."
The expansion creates tangible revenue opportunities for partner stations through increased adoption of Venue Managed Services (VMS) inside local music venues and the ability for affiliates to monetize expanded advertising inventory through PickCaster digital signage in those same venues. This alignment of venue technology and content syndication represents a new approach in broadcast radio revenue generation.
Chris Reeves, VP of Programming at Local Radio Networks, expressed enthusiasm for the partnership, stating, "PickleJar Up All Night is the kind of modern, fan-forward content we love to bring to our LRN affiliates. We are excited to add the show to our 24/7 programming portfolio and look forward to building future content together."
PickleJar is currently in active discussions with multiple national brands regarding studio naming rights, which would further extend commercial alignment across broadcast distribution, VMS infrastructure, and PickCaster advertising surfaces. The company's integrated approach combines secure payment technology, data intelligence, and content distribution to create comprehensive fan engagement systems.
Local Radio Networks delivers 19 high-quality music formats and network content to over 850 stations across the United States through proprietary software and technology that integrates with major automation manufacturers. More information about the company is available at https://www.localradionetworks.com.
This expansion represents a significant development in radio programming distribution, combining traditional broadcast reach with modern revenue models that leverage venue technology and digital advertising. The partnership demonstrates how radio networks can create sustainable revenue streams while expanding audience reach and supporting emerging artists within specific music genres.
Curated from NewMediaWire
