Players Health, a sports technology company, and MaxU have announced a strategic partnership aimed at enhancing mental performance and resilience among youth athletes across North America. The collaboration seeks to integrate advanced mental skills training into the athletic development ecosystem.
The partnership responds to growing recognition of mental health's importance in sports performance. By combining Players Health's digital risk management services with MaxU's mental performance platform, the collaboration provides young athletes with tools to build confidence, focus, and emotional strength.
Dan Greco, MaxU's Co-Founder, described the partnership as a transformative movement designed to help athletes navigate pressure and develop lifelong performance skills. Kyle Lubrano, Chief Athlete Safety Officer at Players Health, emphasized that mental resilience forms the foundation for athletic and personal success.
This initiative arrives during Mental Health Awareness Month, highlighting an emerging trend in youth sports that prioritizes comprehensive athlete development. The partnership represents a significant step towards addressing mental wellness as a critical component of athletic training and personal growth.
By providing scalable mental skills training across teams, schools, and youth organizations, Players Health and MaxU are establishing a new standard for holistic athlete support. The collaboration aims to equip young athletes with psychological tools that extend beyond sports performance and into broader life challenges.
