Players Health and MaxU Partner to Advance Mental Resilience in Youth Sports

By Advos

TL;DR

Players Health and MaxU partnership offers elite mental skills training, giving athletes a competitive edge.

MaxU's mental performance platform integrated into Players Health ecosystem empowers young athletes with focus and resilience.

The alliance between Players Health and MaxU aims to support whole athletes, enhancing mental wellness and performance for youth.

Partnership fosters a movement to empower young athletes with transformative mindset tools beyond the game, creating lasting change.

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Players Health and MaxU Partner to Advance Mental Resilience in Youth Sports

Players Health, a sports technology company, and MaxU have announced a strategic partnership aimed at enhancing mental performance and resilience among youth athletes across North America. The collaboration seeks to integrate advanced mental skills training into the athletic development ecosystem.

The partnership responds to growing recognition of mental health's importance in sports performance. By combining Players Health's digital risk management services with MaxU's mental performance platform, the collaboration provides young athletes with tools to build confidence, focus, and emotional strength.

Dan Greco, MaxU's Co-Founder, described the partnership as a transformative movement designed to help athletes navigate pressure and develop lifelong performance skills. Kyle Lubrano, Chief Athlete Safety Officer at Players Health, emphasized that mental resilience forms the foundation for athletic and personal success.

This initiative arrives during Mental Health Awareness Month, highlighting an emerging trend in youth sports that prioritizes comprehensive athlete development. The partnership represents a significant step towards addressing mental wellness as a critical component of athletic training and personal growth.

By providing scalable mental skills training across teams, schools, and youth organizations, Players Health and MaxU are establishing a new standard for holistic athlete support. The collaboration aims to equip young athletes with psychological tools that extend beyond sports performance and into broader life challenges.

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