PR Insights 2025 Summit to Equip Colorado Communications Professionals with AI and Crisis Management Skills

The Colorado and Pikes Peak Chapters of the Public Relations Society of America will host PR Insights 2025: Mastering Connection in the Age of Disruption on October 10 at Strive Workspaces in Denver. This professional development summit comes at a critical time when communications professionals face unprecedented challenges from technological disruption and evolving audience expectations.

Samantha Coulter, president of the Colorado Chapter of PRSA, emphasized the importance of continuous skill development in today's rapidly changing communications landscape. Building and growing skills, especially during times of change, is critical to being a successful communicator, Coulter stated. The collaboration between local PRSA chapters aims to provide valuable learning opportunities for both members and the broader communications community across Colorado.

The summit features seven specialized workshops designed to address current industry challenges. Dr. Eric Goodman from Innovate AI Systems will present Disrupted or Dominant? The PR Pro's Playbook for Thriving with AI, focusing on how professionals can leverage artificial intelligence rather than be displaced by it. Michelle Baum, Co-founder and COO of The Nova Method, will lead It's Not About You: Rewiring Your PR Strategy with an Audience-First Mindset, addressing the shift toward more authentic, audience-centered communication approaches.

Elexis Schroder, founder of SchroderHaus, will explore influencer engagement strategies in Embrace the Future: Leveraging the Power of Influencer Engagement. Susan M. Pahlau from Colorado Christian University will present Communicating to Connect, while Natalie Sosa and Amy Jo Fields from El Paso County will co-present Commanding the Crisis: Strategy, Trust, and Action, providing essential crisis management frameworks.

Additional sessions include Plain Language: More Than Just Simple Words by Robert Austin from the Office of the Denver City Council and an SEO-focused presentation by Natalie Henley, CEO of Volume Nine Digital Marketing. The diverse curriculum reflects the comprehensive skill set required for modern communications professionals to navigate digital transformation and maintain relevance.

Registration for the October 10 event is available through the PRSA Colorado website at https://prsacolorado.org and the Pikes Peak Chapter site at https://prsapikespeak.org, with early bird discounts available through October 3, 2025. The summit represents a significant professional development opportunity for Colorado's communications community, which includes over 400 PRSA members across various sectors including nonprofit, education, corporate communications, agencies, and independent practitioners.

The timing of this summit is particularly relevant as communications professionals grapple with artificial intelligence integration, evolving digital platforms, and increased public scrutiny. The workshops address both tactical skills and strategic thinking necessary for professionals to lead organizational communication during periods of significant industry transformation. The emphasis on AI adaptation, crisis management, and audience-centric approaches provides practical frameworks that professionals can immediately apply to their work environments.