Precoa, the nation's leading preneed insurance sales and marketing company, has announced its acquisition of Everplans, a prominent digital life-planning platform. This strategic move aims to revolutionize the preneed planning industry by merging Precoa's extensive funeral home partnerships with Everplans' innovative technology.
The acquisition is set to impact millions of families across the United States by providing more comprehensive and accessible end-of-life planning services. Precoa, which has already helped nearly one million families prearrange their funerals, will now incorporate Everplans' secure digital platform to offer an enhanced suite of services.
Michael Hornibrook, President and CEO of Precoa, emphasized the shared vision of both companies in creating intentional plans for the loss of loved ones. This alignment is expected to drive innovation in the funeral industry, potentially changing how Americans approach end-of-life planning.
Everplans, founded in 2012, brings to the table a robust content library and tools that have been utilized by over 30 million people. The platform's unique selling point is its personalized digital experience, which goes beyond simple information storage to guide users through comprehensive life planning.
The implications of this merger extend beyond the funeral industry. Everplans' existing partnerships with financial advisors, attorneys, insurance agents, and employers suggest that the acquisition could lead to more integrated financial and end-of-life planning services across various sectors.
For consumers, this acquisition promises easier access to comprehensive planning tools. The combination of Precoa's insurance expertise and Everplans' user-friendly platform could simplify the often complex and emotionally challenging process of preparing for end-of-life scenarios.
As Everplans becomes a subsidiary of Precoa, both companies have assured that existing customers will continue to receive uninterrupted service. The merger is poised to accelerate technological advancements in the preneed planning sector, potentially setting new industry standards for digital integration and user experience in life planning services.
