Primaris Health, a private health care clinic in Calgary, has launched a membership program specifically designed for executives and high-performing professionals seeking an alternative to the standard health care system. The clinic hosted an invite-only preview event at Ferrari of Alberta on October 9, 2025, formally introducing its physician-led membership model to business leaders and community partners.
The program addresses what CEO Matthew Lau described as the core problem facing many Albertans: fragmented, reactive health experiences that consume time and delay decisions. Lau outlined the membership's four foundational principles: timely access, clinical continuity, prevention-forward planning, and measurable outcomes. "Executives manage every major asset in their business with a plan and a team," Lau said. "Their health deserves the same standard. Our membership gives members a dedicated physician, a coordinated care team, and a proactive roadmap, not a series of disconnected appointments."
This launch is significant as it represents a growing trend toward private, membership-based health models that promise more control and coordination for individuals dissatisfied with public system wait times and fragmentation. For Calgary's business community, the availability of such a service could impact productivity and executive wellness by potentially reducing time spent navigating health care and accelerating diagnosis and treatment timelines.
The clinical model was detailed by Dr. Brenden Kunimoto, who explained the team-based approach that anchors each member to a primary physician while coordinating across specialties. Dr. Dan Chen presented the prevention and performance framework, which includes evidence-based screening schedules, lifestyle medicine, and data-driven health reviews. Dr. Paul Lubitz addressed specialty access, describing how Primaris compresses diagnostic and treatment timelines that typically stretch across weeks under standard referral pathways.
Operationally, COO Apeksha Heedeniya explained that the member experience includes timely medical access, virtual appointment options, a dedicated care coordinator for referrals, and private, unhurried appointments with clear, written action plans. Members receive comprehensive baseline assessments at enrollment with regular reviews tied to personal health goals.
The implications of this model extend beyond individual convenience. If successful, it could pressure the standard system to improve coordination and access or further segment health care delivery based on ability to pay. The program includes comprehensive services, and membership information is available through the clinic's website at https://www.primarishealth.ca/membership. The clinic is located at #400, 60 Uxborough Place NW in Calgary.
