PRISM MarketView has launched the PRISM PetCare Index, designed to track publicly traded companies driving growth and innovation across the global pet care sector. The index focuses on companies advancing veterinary services, pet pharmaceuticals, insurance, diagnostics, premium nutrition, digital health platforms, and pet-focused retail. Industry analysts project the global pet care market will exceed $350 billion over the next several years, supported by steady growth in companion animal healthcare, premium nutrition, and subscription-based services.
The launch highlights the significant transformation occurring within the pet care industry as consumers increasingly view pets as family members. This shift is accelerating demand for preventative healthcare, specialty therapeutics, tele-veterinary services, insurance coverage, and personalized nutrition. The index specifically tracks companies positioned to benefit from these long-term secular trends, with a focus on recurring revenue models, digital health innovation, and premiumization of products and services.
Among the companies included in the index is Elanco Animal Health (NYSE: ELAN), a global animal health company developing pharmaceuticals, vaccines, and wellness products for companion animals. Its companion animal portfolio includes parasiticides, dermatology treatments, and chronic condition therapies sold through veterinary and retail channels worldwide. The company continues to focus on portfolio optimization and new product innovation in pet therapeutics.
Chewy (NYSE: CHWY), a leading direct-to-consumer e-commerce platform for pet food, supplies, pharmacy services, and healthcare products, is also featured. Its Autoship subscription program drives recurring revenue and customer retention across millions of active customers. The company continues expanding higher-margin categories such as Chewy Health, private label, and advertising while investing in operational efficiency and veterinary services.
Trupanion (NASDAQ: TRUP), which provides subscription-based medical insurance for cats and dogs, represents the growing pet insurance segment. The company generates recurring revenue through monthly policies and emphasizes long-term pet lifetime value, with management focused on disciplined underwriting, technology investment, and veterinary partnerships as pet insurance adoption increases across North America.
The importance of this index launch lies in its timing and focus. As the pet care market approaches a $350 billion valuation, investors and industry observers need reliable tools to track the companies driving this growth through innovation. The shift toward premium services, digital health platforms, and subscription models represents a fundamental change in how pet care is delivered and consumed. For consumers, this means greater access to specialized care and convenience, while for the industry, it signals continued investment in high-margin, technology-driven services. The index provides a benchmark for measuring performance in a sector that has demonstrated remarkable resilience and growth, even during economic downturns, as pet ownership and spending continue to rise globally.
