Pursley Dixon Rebrands as The Pursley Dixon Studio to Mark 20th Anniversary and Expand Creative Services

The Pursley Dixon Studio, formerly known as Pursley Dixon, commemorates its 20th anniversary this fall with a significant rebranding that reflects the firm's evolution from a small architectural practice to a multidisciplinary creative studio. Founded in Charlotte, North Carolina in 2005 by architect Ken Pursley, the organization has grown into a nationally recognized firm known for its collaborative approach to residential design.

The name change to The Pursley Dixon Studio acknowledges the collective talent that contributes to the firm's work and positions the company for expansion into new creative disciplines. Pursley stated that the rebranding honors the firm's roots while embracing the creative studio model that has developed over two decades of operation. The firm's portfolio includes award-winning residences across multiple states and participation in prestigious showhouses like the Kips Bay Dallas Showhouse in 2023.

Key leadership changes accompany the rebranding, with Day Palmer being elevated to partner while continuing to lead operations and marketing. Palmer was originally appointed Chief Operating Officer in 2023. The firm's partnership structure has evolved significantly since its founding, with Craig Dixon joining as partner in 2012 and Bronwyn Ford becoming a partner in 2020 when the firm expanded into interior design services. Mark Kline took on the role of principal architect and creative consultant in 2024, influencing the architectural design direction.

The anniversary celebration introduces ITO, a curated online retail concept led by Bronwyn Ford that will offer distinctive home elements across various price points. This venture represents the studio's first major expansion beyond traditional architectural and interior design services. The firm indicates plans to integrate additional creative services that align with their core offerings, though specific details about these future expansions remain undisclosed.

The rebranding holds significance for the design industry as it demonstrates how established firms are adapting to changing market demands by expanding their service offerings. The move toward a studio model with retail components reflects broader trends in the architecture and design sector where firms seek diversified revenue streams and deeper client engagement throughout the home design process. The firm's work has been featured in leading publications and documented in their celebrated book Finding Home: The Houses of Pursley Dixon published by Rizzoli.

For homeowners and design enthusiasts, The Pursley Dixon Studio's expansion into retail through ITO promises greater access to the distinctive elements that characterize the firm's design aesthetic. The studio maintains its commitment to creating timeless, personal spaces while broadening its creative reach. The firm's geographic footprint extends beyond its Charlotte roots to include projects in New York, California, Wyoming, Illinois, Colorado, and several other states, with information available at https://www.pursleydixon.com.