RAW® Rolling Papers Achieves 300 Million Organic Views on Meta Without Paid Advertising
TL;DR
RAW® Rolling Papers achieves 300M+ organic views on Meta without paid ads, showcasing unparalleled brand loyalty and cultural dominance.
RAW®'s content resonates globally, organically driving mass engagement through viral tutorials, exclusives, shoutouts, and RAW® energy.
RAW®'s success reflects a purpose-driven brand leading global conversations, rooted in creativity, justice, and community, amplifying authentic moments.
Josh Kesselman, founder of RAW®, attributes success to building authentic content loved by real people, setting trends not chasing them.
Found this article helpful?
Share it with your network and spread the knowledge!
Rolling paper brand RAW® has achieved a remarkable social media milestone, generating over 300 million organic views across Meta platforms in April 2025 without spending any money on paid advertisements. The brand's success underscores the power of authentic content and community engagement in digital marketing.
Founder Josh Kesselman emphasized the organic nature of the brand's social media reach, stating that RAW® doesn't chase trends but sets them. The company's content strategy focuses on genuine, community-driven moments that resonate with its audience, leading to unprecedented viral spread across social media channels.
This achievement represents more than just a marketing success; it signals a significant shift in how brands can connect with consumers. By prioritizing authentic storytelling and community involvement, RAW® has demonstrated that purpose-driven content can generate substantial audience engagement without traditional advertising expenditures.
The brand's social media performance reflects a broader trend of consumers valuing transparency, creativity, and cultural relevance. For RAW®, this means creating content that goes beyond product promotion, instead focusing on lifestyle, creativity, and social consciousness.
The 300 million organic views also highlight RAW®'s strong brand loyalty and its ability to cultivate a dedicated community that actively shares and promotes its content. This organic reach suggests the brand has successfully created a cultural movement that extends far beyond its core product offering.
Curated from Newsworthy.ai
