RBI Agency Expands with New Divisions and Leadership

Strategic marketing and media agency RBI has announced the creation of two new divisions: RBI Impact and RBI Properties. RBI Impact will focus on forming meaningful media alliances and partnerships that deliver measurable impact to significant causes. Meanwhile, RBI Properties aims to create unique brand experiences and partnerships that drive substantial revenue growth for clients.

Rob Blair, President of RBI, expressed enthusiasm about the new divisions, stating, "I am so excited to welcome Bert and Keith to the RBI family by launching these two new divisions. Their dedication to the overall agency mission, along with their success leading similar initiatives, will allow us to deliver significant revenue to the bottom line of our brand partners, and meaningful impact to our communities."

Bert Hensley, who will lead RBI Impact, brings three decades of experience in sports and entertainment marketing, sponsorship sales and activation, and strategic fundraising. Hensley has previously produced events and campaigns for global brands and agencies, university athletic departments, and non-profit organizations across North America. Commenting on his new role, Hensley noted, "Rob and I have a history of successful collaboration having generated significant impact for brands, sports properties, and charitable organizations. By developing RBI Impact with a dedicated focus in this space, we will create value for our clients in areas that are strategic to their businesses and impactful to their missions."

Keith Burdette, who will head RBI Properties, has over 30 years of experience in the sports and entertainment industry. He has a proven track record in revenue generation for Major League and collegiate events, strategic consulting, and charitable campaigns for the NHL, PGA Tour, brands, university athletic departments, and non-profit organizations. Burdette stated, "I have had the opportunity to collaborate with Rob at multiple career stops, and together we have generated significant revenue for our clients. Key elements of our success are our creativity and client-first mentality. RBI Properties will continue this tradition of success, striving daily to deliver best-in-class service to our partners."

RBI, which operates in several states including Kentucky, New York, Texas, Tennessee, Florida, and North Carolina, aims to blur the line between advertisement and entertainment. The agency offers services in advertising, strategic media planning, partnerships, brand consulting, and property sales.

RBI Impact and RBI Properties were launched with specific missions. RBI Impact aims to create meaningful media alliances and partnerships while delivering measurable community impact. On the other hand, RBI Properties focuses on generating revenue through partnerships and consulting solutions in the event and sports space.