As international tensions escalate and European countries encourage citizens to prepare for potential crises, ReadyWise, a prominent emergency food supplier, is calling on Americans to prioritize preparedness this Black Friday. The company is offering unprecedented discounts of up to 65% on emergency food supplies and gear, reflecting a growing trend of individual readiness in the face of global uncertainties.
The number of U.S. 'preppers' has nearly doubled since 2018, indicating a rising awareness of potential threats such as extreme weather events, cyberattacks, global food supply challenges, and even nuclear risks. ReadyWise's Black Friday campaign aims to capitalize on this trend, offering deals on a range of products from one-month food supplies to five-year preparedness bundles.
Notable offers include a 50% discount on the 1-Month Ready Bundle, which includes a one-month emergency food supply, a 7-day grab bag, and a 72-hour kit. The company is also promoting its Heirloom Seed Bucket for long-term food security, as well as essential items like fruit, vegetables, milk, eggs, and meat to supplement existing supplies.
The timing of this sale is significant, as government agencies worldwide are updating their emergency preparedness guidelines in response to a perceived period of increased international crises. ReadyWise's campaign underscores the shift in preparedness strategies from reliance on public infrastructure, such as community bunkers and disaster centers common in Europe, to individual responsibility in the United States.
This focus on personal preparedness reflects a broader trend in emergency management, where individuals are increasingly encouraged to be self-reliant in the face of potential disruptions. The substantial discounts offered by ReadyWise may lower the barrier to entry for those considering building an emergency supply, potentially increasing the overall resilience of communities across the country.
As global events continue to underscore the importance of preparedness, ReadyWise's Black Friday campaign serves as both a business opportunity and a call to action for Americans to take proactive measures in securing their families' well-being during uncertain times. The sale, which ends on December 2, 2024, may prompt a wider conversation about individual and community readiness in the face of evolving global challenges.
