RocketCup Coffee has launched 'Cuse® Coffee, a limited-edition licensed blend created specifically for Syracuse University fans, alumni, and students. The custom coffee blend is designed to celebrate Orange pride while supporting community revitalization efforts through the company's partnership with the university.
The specialty roast is available for a limited time at rocketcupcoffee.com/cuse and through select retail partners including Manny's stores. The product comes in 12-ounce bags in both whole bean and ground formats, with a limited production run ensuring exclusivity for consumers.
Tom Cullen, RocketCup Coffee CEO, emphasized the connection between the product launch and community engagement. "Syracuse pride runs deep, and so does our mission to revitalize communities. With the 'Cuse Blend, fans and alumni can celebrate Orange spirit every day while supporting their school and community." The launch follows the company's participation in a United Way Day of Caring event where the team helped revitalize the Syracuse area by painting a community mural and distributing hundreds of free cups of coffee.
To enhance consumer engagement, RocketCup Coffee has incorporated a promotional element where six randomly selected bags from the first production run of 3,000 bags will contain an "Orange Ticket" that entitles the winner to free coffee for an entire year. This creative marketing approach aligns with the company's strategy of connecting with fans through innovative product offerings.
Rachel Duffy, Director of Strategic Partnerships & Licensing at Syracuse University, expressed satisfaction with the partnership, stating, "We're always looking for creative ways to connect with our fans and showcase the Syracuse brand. RocketCup Coffee nailed it with 'Cuse® Coffee; a product that blends innovation, quality, and school pride." The collaboration represents RocketCup Coffee's broader business model of partnering with leading universities to create licensed, small-batch roasts that honor school traditions while delivering exceptional flavor.
The limited availability of the product and its connection to community support initiatives make this launch significant for both coffee enthusiasts and Syracuse University supporters. Consumers can guarantee access to the blend through subscription options available on the company's website at https://rocketcupcoffee.com.
