Roonyx CEO Highlights Fintech Innovations and Strategic Expansion at Istanbul Fintech Week 2025

At the recent Istanbul Fintech Week 2025, Vladimir Drogan, CEO of Roonyx, highlighted the transformative trends shaping the future of financial technology, emphasizing Turkey's proactive approach in building a working financial infrastructure from emerging concepts. Drogan's observations underscore the importance of understanding regional economic landscapes for global market expansion, pointing to Turkey's practical implementations of tokenized bonds and real estate as evidence of innovation moving beyond theory.

The event shed light on the Digital Banking 2025 trend, marking a strategic shift from monolithic super apps to micro-ecosystems supported by Banking-as-a-Service platforms. This shift aligns with Roonyx's architectural vision, offering a technology layer that integrates seamlessly into third-party ecosystems without accessing customer data or handling financial transactions, thereby enabling secure and scalable fintech ecosystem expansions.

Embedded finance emerged as another critical trend, with financial functionality being integrated into non-financial platforms to create seamless user experiences. Drogan cited ride-hailing applications as a prime example, where embedded payments have significantly enhanced customer lifetime value, illustrating the potential of deeply integrating financial services into daily digital interactions.

Inspired by the innovations witnessed at the conference, Drogan hinted at Roonyx's strategic plans to expand its modular ecosystem, aiming to provide fintech companies with more flexible and customizable tools for next-generation capabilities. This move reflects Roonyx's commitment to innovation, user experience, and the development of responsible financial infrastructure, positioning the company as a trusted partner in the evolving fintech landscape.