Sanford Temperature Control will operate as High Ground Service Pros beginning January 1, 2026, following a rebrand that reflects the company's top core behavior selected by its team. The change represents more than a name update—it embodies the company's operational philosophy and commitment to quality service in the competitive home services industry.
The rebrand resulted from a team poll led by CEO and Owner Rich Jordan, where "Seize the High Ground" emerged as the most valued behavior among ten core principles that guide daily decision-making and customer interactions. Jordan explained the significance of this behavior, stating, "The importance of the Seize the High Ground core behavior is at the core of what we're about and the decisions we make on a daily basis. I'm excited to make that front and center of the team." This approach demonstrates how companies can build organizational culture from within rather than imposing values from leadership alone.
The company's commitment to quality is most evident in its Lifetime Workmanship Guarantee, which covers all completed jobs. This guarantee represents a significant differentiator in the home services market, where homeowners often face uncertainty about repair quality and longevity. High Ground Service Pros views this commitment as a fundamental responsibility when homeowners entrust them with critical mechanical systems, including HVAC, plumbing, and electrical services throughout Southern New Hampshire communities.
Conor Kelley, Chief of Staff, expressed pride in the company's culture, stating, "This name change speaks to who we are and now we can more effectively represent that to the world." The rebrand allows the company to communicate its values more clearly to customers while maintaining all existing service relationships, warranties, and commitments established as Sanford Temperature Control. The company continues to provide trusted service in Manchester NH, expert solutions in Nashua NH, and reliable support in Dover NH.
This rebrand matters because it represents a growing trend of companies aligning their external identity with internal cultural values, particularly in service industries where trust and reliability are paramount. For homeowners, the name change signals continued commitment to quality workmanship backed by tangible guarantees. For the industry, it demonstrates how employee-driven values can shape business identity and customer perception. The company's philosophy, as Jordan noted, "We believe we can build a successful business by doing good business," reflects an approach that prioritizes long-term customer relationships over short-term gains, potentially influencing industry standards in home services.
