Santos Muscle Nutrition, a Netherlands-based sports nutrition brand, announced it will participate in the ECRM Vitamin, Weight Management & Sports Nutrition Session from September 14-17, 2026, in Palm Beach Gardens, Florida. The event connects health, specialty, food, drug, and mass retailers with emerging wellness brands seeking U.S. distribution.
“Our participation in ECRM represents an important milestone in our U.S. expansion strategy,” said Mike de Groot, Founder of Santos Muscle Nutrition. “We’re excited to introduce Santos Muscle Nutrition to major retail buyers and demonstrate the quality and performance standards behind our products.”
The company develops supplements for muscle growth, athletic performance, and active lifestyles. Its portfolio includes Whey Protein, Creatine Monohydrate, Pre-Workout, and additional products under development. Santos emphasizes quality, consistency, and practical performance, and has been expanding internationally while preparing for broader U.S. distribution.
The ECRM session offers direct meetings with category buyers who evaluate new products for multiple retail channels. With growing consumer demand for sports nutrition, Santos believes its European heritage and performance-focused formulations position it well for expansion. “We believe American consumers are looking for brands they can trust,” de Groot added. “Our goal is to build long-term retail partnerships while introducing more athletes and active consumers to Santos Muscle Nutrition.”
Santos recently launched its first U.S. products through OneLavi, marking initial retail expansion into the American market. U.S. consumers can now purchase products including Cookies & Cream Whey Protein (900g), Pre-Workout Bubblegum Flavor, and Creatine Monohydrate via OneLavi.com. Additional availability through Amazon and Walmart.com is expected as the company executes its U.S. growth strategy.
The news matters because it signals Santos Muscle Nutrition’s strategic push into the competitive U.S. sports nutrition market, which is projected to continue growing. By targeting major retailers through ECRM, the brand aims to capture a share of the market by leveraging its Dutch origin and quality-focused products. For consumers, this expansion could mean increased access to European-formulated supplements. For the industry, it highlights the ongoing globalization of sports nutrition brands seeking U.S. distribution partnerships.
