Sappe Public Company Limited is using SIAL Paris 2026 to present a wider product portfolio to international buyers, with its flagship Mogu Mogu brand extending beyond its original drink format into Zero Sugar drinks, Jelly, Gummy, Candy and Iced Tea, alongside new flavours in the existing range. The Thai beverage maker said it is welcoming trade partners, importers and distributors from around the world at the biennial food and beverage exhibition, which runs from 17 to 21 October 2026 at the Paris Nord Villepinte Exhibition Centre in Paris, France.
The significance for the global drinks trade lies in what the lineup signals about where the “snack drink” category is heading. SAPPE built its reputation on Mogu Mogu, which it describes as the world’s first snackable drink and which is now exported to more than 100 countries across Asia, Europe, the Middle East and beyond. By pushing the brand into jelly, gummy, candy and iced tea, the company is testing whether the fun and creativity associated with Mogu Mogu can travel across product formats and shelf categories, giving distributors more ways to stock a familiar name.
SIAL Paris is one of the world’s largest food and beverage trade exhibitions, and organisers expect 8,000 exhibitors and approximately 400,000 products across 10 industry sectors, covering 280,000 square metres of exhibition space. For a Thai listed company such as SAPPE, which trades on the Stock Exchange of Thailand under the symbol SAPPE, the event is a platform to showcase Thai brands to manufacturers, buyers and distributors gathered in one place. The company is also presenting products from Sappe Aloe Vera, Sappe Beauti and All Coco, adding variety to its booth and offering new choices for international markets.
Visitors can discover and sample SAPPE’s products at Booth 5C F035, Hall 5C, throughout the exhibition. Trade partners and other interested visitors can meet the team to discuss the products and explore opportunities for international business development. More information about the company is available at https://www.sappe.com/en/, and the original release can be viewed through www.newmediawire.com.
The broader implication is competitive as much as commercial. Functional and better-for-you drinks are a fast-moving segment, and SAPPE’s decision to add a Zero Sugar line to Mogu Mogu responds to that demand while keeping the brand’s playful positioning. The company also describes Sappe Beauti as a functional drink line focused on health, wellness and women empowerment. For importers and retailers, the expanded range could mean more shelf space allocated to a single trusted brand; for rivals in the fruit juice and functional beverage space, it signals that a Thai innovator intends to compete across more categories and more markets. The company said it operates with a balanced focus on product innovation, economic performance, social responsibility and environmental impact, and frames its mission as inspiring lives worldwide one meaningful beverage at a time. Whether the new formats gain traction with European and other international buyers will become clearer as distribution agreements follow the Paris showcase.
