SCRUMMY Launches AI-Powered Platform to Transform Fantasy Rugby with Focus on Women's and Youth Inclusion
TL;DR
SCRUMMY's AI platform gives users an edge with real-time player tracking and predictive insights to dominate fantasy rugby leagues globally.
SCRUMMY's AI-driven platform processes proprietary match data to provide real-time statistics and performance tracking across all rugby levels and competitions.
SCRUMMY promotes gender equality in sports by fully integrating women's rugby and supporting youth development programs worldwide.
SCRUMMY's fantasy rugby app reached full registration capacity in just 12 hours during its pilot launch in South Africa and Zimbabwe.
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SCRUMMY, a leading global fantasy sports company, has launched an AI-powered platform designed to transform the rugby fan experience through comprehensive data integration and inclusive community features. The platform provides users with real-time match tracking, player statistics, and rugby data insights across youth competitions, men's and women's professional leagues, and global tournaments.
The launch coincides with the Women's Rugby World Cup hosted by England from August 22 to September 27, 2025, positioning SCRUMMY to capitalize on growing interest in women's sports. Kisset Chirengende, Sports Executive and Co-Founder of SCRUMMY, emphasized the company's commitment to championing women's sports, stating that the platform aims to elevate the significance of women's rugby and engage fans globally through casual play, competitive leagues, and celebration of the sport.
SCRUMMY's platform represents a significant advancement in fantasy sports technology through its proprietary AI-driven insights that fundamentally alter how rugby fans interact with the sport. The system integrates match data from more than 120 rugby nations, serving over 475 million fans worldwide, making rugby one of the top 10 most popular sports globally according to The Rugby Paper.
The company demonstrated its commitment to youth development through a successful pilot program earlier this year, partnering with youth rugby leagues across South Africa and Zimbabwe. The program reached registration capacity within 12 hours, highlighting the strong demand for accessible rugby platforms. SCRUMMY further strengthened its youth engagement by sponsoring the Derby Day Schools Rugby Festival in Zimbabwe, one of the premier international schoolboy events.
The platform's key features include full integration of women's international rugby from launch, ensuring visibility and storytelling for female athletes. The intuitive interface accommodates casual fans, die-hard supporters, and newcomers alike, while built-in community features allow users to create leagues, follow favorite players, and compete globally. The SCRUMMY app is available for free download at the App Store or Google Play, making it easily accessible to rugby enthusiasts worldwide.
This development matters because it represents a technological leap in sports engagement that prioritizes inclusion and accessibility. By integrating women's rugby and youth competitions alongside traditional professional leagues, SCRUMMY is addressing historical gaps in sports representation while leveraging AI technology to enhance fan experience. The platform's global reach and community-building features have the potential to significantly expand rugby's audience base and create new revenue streams for the sports industry.
The implications extend beyond fantasy sports, potentially influencing how sports organizations approach data analytics, fan engagement, and inclusive representation. As women's sports continue to gain visibility and commercial value, SCRUMMY's women-first approach could set a new standard for sports technology platforms seeking to capitalize on this growing market segment while promoting gender equity in sports media coverage.
Curated from Newsworthy.ai
