Search Atlas' OTTO SEO Wins Best AI Search Software at Global Search Awards 2025

Search Atlas Group has been awarded Best AI Search Software for OTTO SEO at the prestigious Global Search Awards, beating established competitors like Semrush and Ahrefs. The victory highlights OTTO SEO's capability to fully automate SEO execution, distinguishing it from tools that only provide recommendations, and cementing Search Atlas' position as a pioneer in AI-driven search optimization technology.

OTTO SEO, described as the world's first automated SEO AI assistant, has revolutionized how businesses approach search engine optimization by eliminating manual labor and deploying thousands of webpage optimizations with just a few clicks. The award specifically recognizes OTTO's groundbreaking approach to GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), which helps marketers increase their clients' visibility in Large Language Models (LLMs). This represents a fundamental shift in search optimization technology, where businesses can automate complex SEO tasks that traditionally required hundreds of hours of manual work simply by adding the OTTO pixel to their website.

The platform's intuitive interface enables users to deploy comprehensive optimizations across their entire web presence without requiring technical expertise or extensive SEO knowledge. The latest evolution includes pixel-less, server-side installation that eliminates JavaScript dependencies. Implementation involves creating an API token within the Cloudflare account, enabling DNS permission, and validating and connecting it to OTTO, making the process seamless while ensuring permanent site changes. With universal CMS support across 20 different content management systems including WordPress, Shopify, Squarespace, and Go High Level, OTTO adapts to virtually any website infrastructure.

Beyond organic search optimization, OTTO combines organic and paid search strategy through OTTO PPC, which builds complete, conversion-ready ad ecosystems. This component structures campaigns, automates negative keyword management, and refines ad copy, bids, and targeting through continuous machine-learning optimization to maximize conversions and long-term Return on Ad Spend (ROAS) efficiency. The most significant recent development came with the September 26 reveal of OTTO Agent, which Search Atlas CEO Manick Bhan describes as marking the beginning of "the SEO Agentic Revolution." This conversational AI agent allows users to communicate directly with OTTO to deploy changes through natural language, making advanced SEO accessible to businesses of all sizes.

Manick Bhan, Founder, CEO and CTO of Search Atlas, stated that winning Best AI Search Software validates the extensive work invested in OTTO and the vision shared by the Search Atlas team. He emphasized that OTTO isn't just about automation but about empowering marketers to focus on strategy while AI handles execution, fundamentally re-imagining SEO for the age of AI-driven search. The platform has received enthusiastic praise from marketing professionals worldwide, including Alec Neumeyer, Co-Founder at Secure Line Marketing, who noted that OTTO has transformed how they manage SEO by allowing quick updates to essential SEO elements and significantly speeding up workflows without increasing headcount.

Looking ahead to 2026, Search Atlas plans to continue its innovation with the "Vibe SEO" approach and an expanding suite of agentic tools. Vibe SEO, introduced by Bhan at the Search Atlas Live 2025 event in New York City, represents the next evolutionary step in digital marketing, drawing parallels to how "vibe coding" has revolutionized software development by making programming more intuitive and accessible. Bhan explained that the company is moving beyond traditional, manual SEO processes toward an intuitive, AI-driven approach that feels natural and seamless, with plans to roll out a complete ecosystem of agentic tools that work together intelligently to enhance marketers' capabilities.