Jackson Hole's long-standing digital platform SeeJH.com has transformed into SeeJH.ai, marking a significant shift in how technology serves both travelers and local businesses in the Teton region. This evolution represents more than a simple rebrand, as the platform that pioneered live webcam streaming now integrates artificial intelligence while maintaining a human-first philosophy.
Founder Bob Strobel built SeeJH.ai around the principle of "human first, AI powered," distinguishing it from platforms that use automation to replace human interaction. "Instead of spending hours posting and managing different platforms, I'm actually out there with the local businesses," Strobel explains. "I'm sitting down with hotel owners, talking to outfitters about what their guests really need to know." This approach allows AI to handle social media logistics, platform management, and routine content creation while Strobel focuses on updating webcam feeds with current conditions and ensuring the AI concierge has accurate trail information.
For travelers, SeeJH.ai offers a chat-based AI concierge that creates personalized itineraries and recommends authentic local experiences through their platform. Visitors can view Jackson Hole live through the expanded webcam network, then plan trips with AI assistance grounded in real-time conditions and local knowledge. The AI draws insights from genuine sources including weather updates from actual webcam feeds, activity recommendations reflecting current trail conditions, and seasonal changes based on field observations.
Local hospitality businesses gain access to AI tools specifically designed for their needs. Hotels, guest ranches, and activity providers can implement chatbots for 24/7 guest communication and review automation for reputation management. These tools aren't generic business solutions but are built with insights from actual conversations with local hotel owners and outfitters, freeing staff to focus on creating exceptional guest experiences while AI handles routine inquiries.
Strobel's 30-year connection to Jackson Hole, with family roots dating back to 1949, ensures the platform maintains authentic local perspective. This foundation separates SeeJH.ai from generic travel sites that lack place-based understanding. The platform promotes responsible tourism that respects the valley's landscapes and culture while serving as both a community resource and forward-thinking business tool.
This development reflects a broader evolution in travel technology where platforms increasingly use AI to support rather than replace human connection and local culture. By keeping humans at the center while letting AI handle routine tasks, SeeJH.ai creates space for the relationships and local knowledge that make travel meaningful. The platform plans to expand its AI toolkit while growing the webcam network, maintaining commitment to supporting local businesses and promoting sustainable travel practices.
