SEGG Media Announces U.S. Lottery Market Reentry Through State Partnerships and Rewards Program

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced plans to reenter the domestic U.S. lottery market through strategic affiliate partnerships with state-operated iLottery programs and the launch of a nationwide lottery rewards program. The company, which owns Lottery.com among other digital assets, has initiated the approval process to become an official affiliate partner in Pennsylvania, Virginia, and Michigan.

The reentry into the U.S. lottery market represents a significant strategic move for SEGG Media, which operates as a global sports, entertainment and gaming group focused on immersive fan engagement and ethical gaming practices. Through these initiatives, the company aims to reconnect Lottery.com with U.S. players while driving responsible acquisition for state lotteries.

The affiliate partnership model will allow SEGG Media to serve as an official partner for state lottery programs, providing a regulated framework for lottery ticket sales and gaming activities. This approach aligns with the company's focus on ethical gaming practices while creating new revenue opportunities through official state partnerships.

Concurrently, the company is launching a nationwide lottery rewards program designed to deliver exclusive promotions and experiences that benefit both players and retailers. This program could potentially enhance player engagement while supporting retail partners through increased traffic and sales opportunities.

The timing of this market reentry comes as many states are expanding their digital lottery offerings and seeking responsible affiliate partners to help drive player acquisition. SEGG Media's approach emphasizes responsible gaming practices, which aligns with increasing regulatory focus on consumer protection in the gaming industry.

For investors and stakeholders, the latest news and updates relating to SEGG are available through the company's newsroom at http://ibn.fm/SEGG. The move into state lottery partnerships represents a potentially significant revenue stream for the company while supporting state lottery programs in their digital transformation efforts.

The combination of state affiliate partnerships and a nationwide rewards program positions SEGG Media to capture value from both the regulated lottery market and the broader gaming rewards ecosystem. This dual approach could provide competitive advantages in the increasingly digital lottery landscape while maintaining compliance with state gaming regulations.