SEGG Media Brands Gain Global Racing Exposure at Milwaukee Mile INDYCAR Event

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) is leveraging high-profile motorsports exposure this weekend as its flagship brands Lottery.com and Sports.com feature prominently on race cars and driver equipment at the historic Milwaukee Mile. The company's branding will be visible during the penultimate rounds of the 2025 NTT INDYCAR and INDY NXT by Firestone seasons, reaching global audiences through major broadcast networks.

Louis Foster, the 2024 INDY NXT champion at Milwaukee and current INDYCAR Rookie of the Year points leader, returns to the track with Rahal Letterman Lanigan Racing featuring Sports.com branding across his car and helmet. Foster's performance and visibility provide significant exposure for the sports platform during critical championship rounds. The arrangement demonstrates how digital media companies are increasingly partnering with motorsports to reach engaged audiences.

Callum Ilott, who has delivered back-to-back top-six finishes for PREMA Racing, will showcase Lottery.com prominently on his helmet throughout the Milwaukee event. This placement offers prime visibility during driver interviews, onboard camera shots, and podium appearances. Seb Murray, making his Milwaukee race debut with Andretti Cape in Indy NXT, will run Lottery.com on the rear wing and Sports.com on the front wings of his vehicle, ensuring brand exposure from multiple camera angles during race coverage.

The comprehensive branding strategy extends across cars, helmets, and racewear, providing SEGG Media's digital platforms with extensive visibility. This exposure reaches global audiences through broadcasts on Fox, FS1, FS2, and Sky Sports F1 networks. The company maintains its newsroom updates available at http://ibn.fm/SEGG for investors seeking additional information about corporate developments.

This motorsports partnership represents SEGG Media's focus on immersive fan engagement through strategic brand placement in high-visibility sporting events. The company operates a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, targeting global audiences interested in sports, entertainment and gaming content. The Milwaukee Mile event provides a platform for reaching millions of viewers during critical championship racing events.